Business
Sprouts Farmers Market Announces New NIL Deals
In celebration of Women’s History Month, Sprouts will support 8 NIL deals with female collegiate athletes PHOENIX--(BUSINESS WIRE)-- Sprouts Farmers Market
About this update from Sprouts Farmers Market, Inc.
[{"type":"text","content":"\nIn celebration of Women’s History Month, Sprouts will support 8 NIL deals with female collegiate athletes\n\n\n PHOENIX--(BUSINESS WIRE)--\nSprouts Farmers Market will continue its long-term commitment to women’s athletics by announcing eight new individual Name, Image and Likeness (NIL) deals with female athletes from schools in Sprouts communities across the country.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240319259277/en/Sprouts Farmers Market brings on new NIL deals with female athletes including Cameron Brink, the Pac-12 Conference's Women's Basketball Player of the Year. (Photo: Business Wire)\nTo date, Sprouts has executed more than 150 female athlete deals through NIL partnerships, solidifying its position as a key supporter of women’s sports. In 2022, Sprouts celebrated the 50th anniversary of Title IX with 50 NIL sponsorships of female athletes within the Pac-12 and Big 12 conferences. In 2023, it continued its commitment to women’s athletics with more than 45 partnerships with college athletes.\n\n\n“Sprouts’ remains steadfast in our commitment to elevate women’s athletics through ongoing NIL partnerships with talented female athletes,” said Alisa Gmelich, senior vice president and chief marketing officer of Sprouts. “We’re thrilled to extend our support with eight new partnerships, reaffirming our ongoing dedication to empowering women and fostering opportunities for women in athletics.”\n\n\nSince 2022, Sprouts has been dedicated to empowering women both on and off the field, whether its through providing access to healthy groceries or forming impactful partnerships with powerhouse athletes and organizations.\n\n\nHere are the 8 new Sprouts female athlete sponsorships:\n\n\n\nCameron Brink, Basketball\nThis season, Brink was named the Pac-12 Conference’s Women’s Basketball Player of the Year and Defensive Player of the Year.\n\n\n\n\n\nHailey Merchant, Gymnastics\nMerchant, a talented gymnast, has twice been recognized by her conference for her scholastic accomplishments by being named to their All-Conference Scholastic Team.\n\n\n\n\n\nJordan Bowers, Gymnastics\nBowers boasts five NCAA All-American titles, two national championships, two Big 12 Conference Championships and was named the 2022 Big 12 Newcomer of the Year.\n\n\n\n\n\nLauren Gust...