Business
RHINESTONE LAUNCHES ITS ALCOHOL-FREE BREWS IN ALL ARIZONA SPROUTS FARMERS MARKET LOCATIONS FOR DRY JANUARY
Rhinestone, the new Arizona-born line of alcohol-free brews built for both drinkers and non-drinkers, today announced its retail partnership with Sprouts Farmers Market, rolling out its Mexican Lime six-pack across 47 Arizona stores starting January 2, 2026. The placement marks Rhinestone's first major entrance into off-premise retail and a milestone for the fast-growing NA beer brand.
About this update from Sprouts Farmers Market, Inc.
[{"type":"text","content":"Arizona-Born NA Beer Brand Lands Retail Partnership in 47 Sprouts Stores Throughout Arizona","length":91,"tagName":"p","attribs":{}},{"type":"text","content":"SCOTTSDALE, Ariz., Dec. 8, 2025 /PRNewswire/ -- Rhinestone, the new Arizona-born line of alcohol-free brews built for both drinkers and non-drinkers, today announced its retail partnership with Sprouts Farmers Market, rolling out its Mexican Lime six-pack across 47 Arizona stores starting January 2, 2026. The placement marks Rhinestone's first major entrance into off-premise retail and a milestone for the fast-growing NA beer brand.","length":440,"tagName":"p"},{"type":"image","alt":"Rhinestone Mexican Lime Six Pack","displaySize":"","headline":null,"caption":"Rhinestone Mexican Lime Six Pack","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":255,"url":"https://media.zenfs.com/en/prnewswire.com/1d4cbd5d0f2061845a89200c35d1c254"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/IaiTE.AJHBLU6bNDH4q6IQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQ0OTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/1d4cbd5d0f2061845a89200c35d1c254","width":400,"height":255}},"href":"https://mma.prnewswire.com/media/2838947/Rhinestone_Mexican_Lime_Six_Pack.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"As Dry January continues to surge, with nearly 1 in 3 U.S. adults participating last year and non-alcohol beer leading category growth, Rhinestone will leverage its Sprouts partnership to deliver one of the lightest and most approachable options in the non-alcoholic category, making it uniquely approachable for the "sober-curious" consumer. Cold-crafted in Arizona, Rhinestone leans into Western grit, nightlife culture, and the social side of drinking with brews that are 0.0% ABV, 5 calories, zero carbs, gluten-free, and a flavor profile engineered for crushability.","length":581,"tagName":"p"},{"type":"text","content":""Dry January gets bigger every year, but more importantly, drinking culture is evolving year-round," said Dustin Johnson, founder of Rhinestone. "Sprouts shares our Arizona roots and our mission to deliver a better-for-you alternative. From the sober-curious to longtime beer lovers, Rhinestone delivers the flavor, energy and swagger of a beer, without the alcohol, so it fits into any modern lifesty...