Business
Sprout Social Launches AI-Powered Solutions and Expanded Reddit Partnership to Help Brands Navigate the Next Era of Discovery
An expanded Reddit partnership scales brand trust and discovery, enabling teams to authentically engage with Reddit communities directly from the Sprout platform.Recruit, a new AI-powered tool, enables brands to quickly launch creator application pages across any channel to capture, vet and match with authentic partners to drive discovery.The new Trellis Monitoring Agent in NewsWhip by Sprout Social reimagines reputation management by autonomously surfacing early signals on high-stake content, h
About this update from Sprout Social, Inc
[{"type":"image","alt":"Sprout Social, Inc","displaySize":"","headline":null,"caption":"Sprout Social, Inc","className":"","disableSlideshowImg":false,"size":{"original":{"width":300,"height":225,"url":"https://media.zenfs.com/en/globenewswire.com/556ec8855d9e48fd47a03806eda40ccb"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/8Y_KSi8TAFoFNAtVRGW7Ig--/YXBwaWQ9aGlnaGxhbmRlcjt3PTQyMDtoPTMxNTtjZj13ZWJw/https://media.zenfs.com/en/globenewswire.com/556ec8855d9e48fd47a03806eda40ccb","width":300,"height":225}},"lazy":false},{"type":"list","items":[{"val":[{"type":"text","content":"An expanded Reddit partnership scales brand trust and discovery, enabling teams to authentically engage with Reddit communities directly from the Sprout platform.","length":162,"tagName":"p"}]},{"val":[{"type":"text","content":"Recruit, a new AI-powered tool, enables brands to quickly launch creator application pages across any channel to capture, vet and match with authentic partners to drive discovery.","length":179,"tagName":"p"}]},{"val":[{"type":"text","content":"The new Trellis Monitoring Agent in NewsWhip by Sprout Social reimagines reputation management by autonomously surfacing early signals on high-stake content, helping teams act with concise, analyst-quality briefs.","length":213,"tagName":"p"}]}],"tagName":"ul","bulletedList":true,"length":554,"olType":false},{"type":"text","content":"CHICAGO, Feb. 18, 2026 (GLOBE NEWSWIRE) -- Sprout Social (Nasdaq: SPT), an industry-leading provider of social media management and analytics software, today announced new AI-driven innovations and an expanded partnership to help brands reach people in the Answer Engine era. These updates empower organizations to create and scale the type of authentic content that consumers and AI answer engines value most. This release features an expanded Reddit partnership, a new AI-powered creator management tool called Recruit, and the Trellis Monitoring Agent for NewsWhip.","length":568,"tagName":"p"},{"type":"text","content":"As social feeds become crowded with AI-generated content, consumers are turning to sources they trust, from community-led forums like Reddit to content from their favorite creators. Answer engines are following suit, increasingly citing and prioritizing real social conversations and insights. As a result, it’s now essential for brands to show up authentically in these spaces...