Business
Sportsman’s Warehouse Announces Susan Sanderson as Senior Vice President of Marketing, Ecommerce & Loyalty
WEST JORDAN, Utah, July 15, 2024 (GLOBE NEWSWIRE) -- Sportsman’s Warehouse Holdings, Inc. (“Sportsman’s Warehouse” or the “Company”) (Nasdaq: SPWH) announced
About this update from Sportsman's Warehouse Holdings, Inc.
[{"type":"text","content":"WEST JORDAN, Utah, July 15, 2024 (GLOBE NEWSWIRE) -- Sportsman’s Warehouse Holdings, Inc. (“Sportsman’s Warehouse” or the “Company”) (Nasdaq: SPWH) announced today that it has named Susan Sanderson as its new Senior Vice President of Marketing, Ecommerce & Loyalty, effective immediately. In her position, Sanderson will be responsible for the company’s digital and traditional marketing, ecommerce, brand strategy, omni-channel experience, and loyalty programs. “With her unique expertise and extensive experience, we are excited to have Susan lead a critical part of our business,” states Paul Stone, Sportsman’s Warehouse President and Chief Executive Officer. “Her proven track record of customer-centered strategies and strong background in specialty retail will make her the ideal leader to drive our omni-channel business forward with speed and urgency.” Susan is a skilled omni-channel marketer with more than two decades of experience as a Corporate Officer, Principal Consultant and Agency Strategist. She is recognized as a preeminent retail expert, professional who drives modern marketing maturity and a transformative brand builder who thrives on empowering teams to achievement. Her recent roles include Party City Holding Inc. (SVP Enterprise Marketing), The Vitamin Shoppe (Chief Brand & Customer Experience Officer), and Walgreens Boots Alliance (Acting DVP Brand Experience). “I am thrilled to join Sportsman’s Warehouse at such a pivotal time,” states Sanderson. “Having spent most of my career building successful brands, driving growth and strengthening customer engagement in competitive omni-channel sectors, I plan to use my passion and leadership in these areas to help return this great company back to growth.” About Sportsman’s Warehouse Holdings, Inc. Sportsman’s Warehouse Holdings, Inc. is an outdoor specialty retailer focused on meeting the needs of the seasoned outdoor veteran, the first-time participant, and everyone in between. We provide outstanding gear and exceptional service to inspire outdoor memories. For press releases and certain additional information about the Company, visit the Investor Relations section of the Company's website at www.sportsmans.com. Forward-Looking Statements This press release includes forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 as cont...