Business
Sportradar Partners With The NBA To Help Bring A New Era Of Sports Viewership To Fans
--News Direct--By Anthony Termini, Benzinga Click here to listen to Sportradar’s 3rd Quarter 2024 earnings callMelting into a leather recliner or plush couch
About this update from Sportradar Group Ag
[{"type":"text","content":"--News Direct--By Anthony Termini, Benzinga Click here to listen to Sportradar’s 3rd Quarter 2024 earnings callMelting into a leather recliner or plush couch facing a big screen to watch games on Sunday may have been a hallowed tradition for generations of sports fans. But according to St. Gallen, Switzerland-based Sportradar Group AG (NASDAQ: SRAD), this is changing – viewers in their twenties don’t see sports competing with linear viewing like feature movies. Sport remains one of the only experiences that demands being seen live, but for this audience, it also competes with gaming and social media for viewers’ attention. And Sportradar, positioned at the intersection of the sports, media and betting industries, is reimagining this shift. Marrying Live Sports With Immersive Data And A Game Of Opportunity? Sportradar is a global sports technology company creating immersive experiences for sports fans and bettors through deep and insightful analytics and value-added solutions served up in real time as a game is being played, immersing the viewer in the action.Part of this is achieved by using generative AI technology that can deliver a hyper-personalized experience with custom viewing angles and real-time, dynamic animation overlays. One result of this is that viewers interested in making online bets can potentially better understand what is happening on the court.Sportradar says it provides sports leagues, news media, consumer platforms and sports betting operators a range of solutions to help grow their businesses. As a result, Sportradar is partnered with some of the biggest sports organizations in the world.In 2016, Sportradar became the NBA’s official provider of real-time league statistics. In 2021, it announced a 10-year, exclusive global partnership with the NBA, WNBA and the NBA G League (the NBA’s minor league farm system) to distribute official league data and create content using the leagues’ exclusive data.Today, Sportradar is also partnered with organizations like the ATP, the NHL, MLB, NASCAR and top global soccer properties UEFA, CONMEBOL, FIFA and Bundesliga. The company says it covers close to a million events annually across several major sports.Sportradar’s push to find new ways for fans to get closer to the action has helped drive its topline growth. The company’s most recent earnings report is a testament to...