Business
Splash Beverage Group Announces Senor Frog's Selection of Chispo(R) Tequila as Its House Tequila Across Multiple US and Caribbean Markets
FORT LAUDERDALE, FL - January 27, 2026 (NEWMEDIAWIRE) - Splash Beverage Group, Inc. (NYSE American: SBEV) ("Splash" or the "Company"), today announced that Senor Frog's, an internationally recognized restaurant and entertainment brand known for its v...
About this update from Splash Beverage Group, Inc. (nv)
[{"type":"text","content":"FORT LAUDERDALE, FL - January 27, 2026 (NEWMEDIAWIRE) - Splash Beverage Group, Inc. (NYSE American: SBEV) ("Splash" or the "Company"), today announced that Senor Frog's, an internationally recognized restaurant and entertainment brand known for its vibrant atmosphere and authentic cuisine, has selected Chispo(R) Tequila as its house tequila across an initial group of locations in Florida, the Bahamas, and Mexico. Senor Frog's belongs to Grupo Anderson's Mexico who owns more than 50 business units and 15 distinct restaurant brands across 4 countries.","length":587,"tagName":"p"},{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":"SPLASH BEVERAGE GROUP INC.","className":"","disableSlideshowImg":false,"size":{"original":{"width":750,"height":686,"url":"https://media.zenfs.com/en/newsmediawire_165/a36705462ca57d660ad8e83b18ea64aa"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/Jo1X7Ptg8aaPoaFv_1Jubg--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTg3ODtjZj13ZWJw/https://media.zenfs.com/en/newsmediawire_165/a36705462ca57d660ad8e83b18ea64aa","width":750,"height":686},"lightbox":{"url":"https://s.yimg.com/ny/api/res/1.2/KsoryuCxrZmsLhc._ib.2w--/YXBwaWQ9aGlnaGxhbmRlcjt3PTE1MDA7aD0xMzcyO2NmPXdlYnA-/https://media.zenfs.com/en/newsmediawire_165/a36705462ca57d660ad8e83b18ea64aa","width":750,"height":686}}},{"type":"text","content":"The rollout marks Chispo's first high-profile national hospitality partner, providing early validation of the brand's positioning and quality as it begins to scale in the on-premise channel.","length":198,"tagName":"p"},{"type":"text","content":"Senor Frog's selected Chispo following an extensive evaluation of authentic tequila brands, with a focus on taste profile, consistency, and resonance with its broad and diverse customer base. Chispo's smooth character and approachable style distinguished it in a competitive field of premium and value-positioned tequilas.","length":330,"tagName":"p"},{"type":"text","content":""This is exactly the type of early success we set out to achieve when we developed Chispo," said William Meissner, President and Chief Marketing Officer of Splash Beverage Group. "The Senor Frog's team was thoughtful, disciplined, and thorough in their selection process, and we're honored that Chispo earned th...