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Spin Master Declares August 11 Global Kinetic Sand(TM) Day in Celebration of the Original, Magical Sand

Spin Master Declares August 11 Global Kinetic Sand™ Day in Celebration of the Origi...

articleSpin Master CorpAugust 11, 20205/company/spin-master-corp/news/spin-master-declares-august-11-global-kinetic-sandtm-day-in-celebration-of-the-original-magical-sand
Spin Master Declares August 11 Global Kinetic Sand(TM) Day in Celebration of the Original, Magical Sand

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[{"type":"text","content":"\n\n\n\nSpin Master Declares August 11 Global Kinetic Sand™ Day in Celebration of the Original, Magical Sand\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n\n\n\n\n\n\nCanada NewsWire\nTORONTO, Aug. 11, 2020\n\n\n\nTORONTO, Aug. 11, 2020 /CNW/ - Spin Master Corp. (TSX: TOY) (www.spinmaster.com), a leading global children's entertainment company, today announced the first-ever global #KineticSandDay in celebration of the original, squeezable sand that kids, and their parents, just can't put down.  Global #KineticSandDay, on August 11, was founded for fans to share the magic of the one-and-only Kinetic Sand that provides endless creative possibilities and never dries out.\n\n \n \n \n \n \n \n\n \nTo celebrate the day, Spin Master is teaming up with Hilaria Baldwin, mother of four, co-host of Mom Brain podcast, author and contributor at TODAY.com and People, not to mention Kinetic Sand aficionado. \"I am so excited to partner with Spin Master to kick off the first-ever global Kinetic Sand Day,\" said Hilaria Baldwin. \"As a parent, I love that Kinetic Sand mesmerizes all of my kids in a creative activity with endless ways to play and it doesn't leave a mess to clean up. I'll be taking over the @KineticSand Instagram account today to show how my kids and I get creative with Kinetic Sand.\"\nWith online reviews of 4.4 stars or higher and a wildly popular source of social media inspiration with 12.3 billion views on #KineticSand year to date, a global #KineticSandDay was imminent. Spin Master and Baldwin are encouraging children and families to share on social media how they mold it, slice it or feel the flow through their fingers using #KineticSandDay.\n\"Kinetic Sand's long-standing and consistent popularity has established it as a quintessential childhood activity compound in households around the world, earning it a global day of recognition,\" said Arlene Biran, SVP of Marketing for Activities and Building Sets, Spin Master. \"In recent months we have seen a skyrocketing increase in its popularity as existing and new consumers discover the endless creative possib...

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