Business
Spin Master Bolsters Hedbanz Presence Globally with Acquisition of International IP and Launch of All New Hedbanz App
Spin Master Bolsters Hedbanz Presence Globally with Acquisition of International IP and La...
About this update from Spin Master Corp
[{"type":"text","content":"\n\n\n\nSpin Master Bolsters Hedbanz Presence Globally with Acquisition of International IP and Launch of All New Hedbanz App\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n\n\n\n\n\n\nCanada NewsWire\nTORONTO, Aug. 12, 2019\n\n\n\nTORONTO, Aug. 12, 2019 /CNW/ - Spin Master Corp. (TSX: TOY; www.spinmaster.com), a leading global children's entertainment company, announced today, the acquisition of the international Hedbanz intellectual property (IP) and the launch of an all new Hedbanz App.  \n\n \n \n\n \nSpin Master originally acquired the rights to Hedbanz for the US and Mexico in 2011 and the quick question game of \"What Am I\" has become one of the most successful titles within Spin Master's portfolio of hundreds of games ever since. The recent acquisition secures Spin Master the global IP, and ability to sell, market and license for further penetration into markets presently under license, as well as expansion into new territories.\n\"We are excited to continue to grow the Hedbanz portfolio and introduce this new interactive app to families and friends to further enhance their gaming experience,\" said Elizabeth LoVecchio, VP Marketing, Spin Master Games. \"Spin Master's continued growth in the games category, with recent acquisitions, innovative partnerships, and unique IP titles has established us as the second-largest games company in the U.S.\"\nCurrently sold in more than 40 markets around the world, Hedbanz and its local language titles have been one of the top selling children's games in France, the UK, Italy and Australia for more than 15 years. The classic, rapid-action family game, promotes the development of deductive reasoning and problem-solving skills in a fun and thrilling way.\nSpin Master is taking the Hedbanz craze to the next level with the launch of the Hedbanz App.  Families can add even more fun by putting a face filter on players to turn them into the card on their head. The wacky face filters transform players into a dog, cookie, elephant, etc. that can be shared with family and friends. This added, interactive element brings...