Spin Master Announces Global Master Toy Licensing Agreement with Sony Interactive Entertainment's PlayStation®

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[{"type":"text","content":"\n \n \n \n Spin Master Announces Global Master Toy Licensing Agreement with Sony Interactive Entertainment's PlayStation®\n \n \n /* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n \n \n \n \n \n \n Canada NewsWire\n \n \n \n \n Agreement Gives Spin Master Global Master Toy and Collectible Merchandising Rights to Sony Interactive Entertainment's PlayStation Brand and First Party Game Titles Including\n \n God of War, Horizon Zero Dawn, The Last of Us, UNCHARTED,\n \n and More\n \n \n \n \n TORONTO\n \n \n ,\n \n \n July 20, 2022\n \n \n /CNW/ - Spin Master Corp. (TSX: TOY) (\n \n www.spinmaster.com\n \n ), a leading global children's entertainment company, announced today that it has entered into a global licensing agreement with Sony Interactive Entertainment (SIE)\n \n .\n \n Spin Master will be the global master toy licensee for the SIE's PlayStation brand and SIE-owned PlayStation titles, including but not limited to\n \n God of War\n \n ,\n \n Horizon Zero Dawn, The Last of Us,\n \n and\n \n UNCHARTED,\n \n and will develop products in the action figure, collectible, playset, plush, roleplay, vehicles, RC, and games & puzzles categories.\n \n \n \n \n \n \n \n \n \n The agreement was brokered by Sony Pictures Consumer Products, the division that manages global master toy deals for the PlayStation brand and its PlayStation Studios games in addition to working closely with Sony Interactive Entertainment to execute licensing programs in\n \n North America\n \n that tie into global PlayStation strategies.  The announcement comes ahead of new entertainment content based on popular PlayStation Studios games including the recently released film based on\n \n UNCHARTED\n \n and an upcoming TV series based on\n \n The Last of Us\n \n \n .\n \n \n \n \"Both SIE's PlayStation and Spin Master share a common goal, to inspire and entertain consumers through the relentless pursuit of innovation,\" said\n \n Chris Beardall\n \n , Spin Master's President of Toys and Chief Commercial Officer. \"Together we will bring the interactive storytelling of...

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