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Spin Master and Feld Entertainment Inc. Expand Partnership With New Five-Year Licensing Agreement for Supercross
Spin Master and Feld Entertainment Inc. Expand Partnership With New Five-Year Licensing Ag...
About this update from Spin Master Corp
[{"type":"text","content":"\n\n\n\nSpin Master and Feld Entertainment Inc. Expand Partnership With New Five-Year Licensing Agreement for Supercross\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n\n\n\n\n\n\n\nCanada NewsWire\nTORONTO, ON, Aug. 4, 2020\n\n\n\nTORONTO, ON, Aug. 4, 2020 /CNW/ - Spin Master Corp. (TSX: TOY) (www.spinmaster.com), a leading global children's entertainment company, announced today a licensing partnership with Feld Entertainment Inc. (www.feldentertainment.com) as the new global master toy partner for Supercross, the premier off-road motorcycle racing series, attracting top professional riders from around the world, chasing their dreams in the most well-known stadiums to become the Supercross Champion. The five-year licensing agreement begins in 2021, expanding on Spin Master's current relationship with Feld Entertainment's Monster Jam brand and growing its presence in the vehicle play category.\n\n \n \n \n \n \n \n\n \n\"We're thrilled that Feld Entertainment has entrusted Spin Master to bring the excitement and competitive spirit of Supercross to life in an all-new, innovative toy line,\" said John Blaney, Senior Vice President, Licensing, Spin Master. \"We first embarked on our partnership with Feld in 2017 and launched a re-envisioned Monster Jam toy line in January 2019. The toy line has outpaced sales expectations and has received global praise from kids and fans, who love the authenticity and detail we've added to the experience. This new partnership with Supercross delivers on a number of Spin Master's key growth strategies including expanding global sales and innovating across our portfolio by winning new licenses.\"\n\"We are excited about this multi-year brand partnership with Spin Master as we continue to grow the sport of Supercross by engaging new and current fans with two-wheel play, while reinforcing Supercross as one of the most exciting brands in motorcycle racing,\" said Jeff Bialosky, Vice President of Licensing and Retail Development, Feld Entertainment. \"We are well aligned with Spin Master to entertain and inspire children through every day pl...