Specificity Delivers Wildly Successful First Month for the 3rd Largest Travel Website in Europe, Generating 38X IRR via Human-Verified, Bot-Free Targeting

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[{"type":"text","content":"TAMPA, FL / ACCESS Newswire / December 4, 2025 / Specificity (OTCID:SPTY) The 3rd largest travel website in all of Europe, generating more than $75M annually, partnered with Specificity to leverage the agency's cutting-edge ad tech and hybrid marketing expertise. The result was extraordinary campaign performance in just 28 days.","length":334,"tagName":"p"},{"type":"text","content":""Specificity's tech stack is seriously disruptive to the adtech and digital marketing industry," said Jason Wood, Founder of Specificity. "More and more case studies will be coming as we acquire new clients in our journey to scale this company. We're almost hesitant to publish them as they can be perceived as unbelievable. All the more reason enterprise-level brands need to reach out to us immediately. This case study demonstrates the powerful impact that clean, bot-free audience data can have on ROI and supports our belief that the biggest hurdle in this space is fraud delivered via bot traffic and errant data."","length":648,"tagName":"p"},{"type":"text","content":"Wood continued, "Frankly, the debate is over. Learning to get good at platform algos has a severe limitation, and that limitation is the reliance on platform data. You cannot go along to get along with platforms designed to maximize their revenue first. These algos are not built to drive optimal brand performance. They are built to keep you spending with just enough return to retain you."","length":401,"tagName":"p"},{"type":"text","content":"The first 28 days delivered","length":27,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"Conversions: 152","length":16,"tagName":"p"}]},{"val":[{"type":"text","content":"Average Conversion Value: $2,534","length":32,"tagName":"p"}]},{"val":[{"type":"text","content":"Revenue: $385,202","length":17,"tagName":"p"}]},{"val":[{"type":"text","content":"Ad Spend: $10,004","length":17,"tagName":"p"}]},{"val":[{"type":"text","content":"IrROAS: 38.5×","length":13,"tagName":"p"}]},{"val":[{"type":"text","content":"CTR: 0.78%","length":10,"tagName":"p"}]}],"tagName":"ul","bulletedList":true,"length":105,"olType":false},{"type":"text","content":"The campaign showcased the power of verified human targeting. It generated approximately 19.3k clicks from 2.48M impressions with $4.03 CPM, $0.52 CPC, a...

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