Business
TargetSpot becomes the exclusive streaming sales network for Spanish Broadcasting System
TargetSpot becomes the exclusive streaming sales network for Spanish Broadcasting System.
About this update from Spanish Broadcasting System, Inc.
[{"type":"text","content":"\n\n\n\nTargetSpot becomes the exclusive streaming sales network for Spanish Broadcasting System\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n\n\n\n\n\nTargetSpot becomes the exclusive streaming sales network for Spanish Broadcasting System\nPR Newswire\nNEW YORK, Feb. 15, 2017\n\n\n\nNEW YORK, Feb. 15, 2017 /PRNewswire/ -- TargetSpot, the largest and most advanced digital audio ad network is announcing today an exclusive network partnership with Spanish Broadcasting System, Inc. (SBS) (OTCQX: SBSAA), the largest publicly-traded Hispanic-controlled media and entertainment company in the United States. \n\n\n \n \n\n \nSBS and TargetSpot agreed today that Targetspot will be the exclusive third party sales network for SBS's entire Spanish Radio streaming inventory. \n\n97% of all US Hispanic Americans are reached by radio every week, the highest penetration that Nielsen measures across demographics, ethnicities and platforms. According to a survey executed by Oh!Panel in May 2016, the average US Hispanic listener spends at least two to three hours a day with Internet radio. The survey also looked at the role of advertising, revealing that 69% of respondents have bought at least one product pitched on online radio in the past year. An even more impressive 44% said they have bought between two and five products advertised in online radio. \n\nThanks to this partnership, SBS will have access to the most advanced targeting technology of the TargetSpot network as well as the most effective network sales extension to monetize their audience. The expanded partnership gives TargetSpot one of the largest footprints among Hispanics in digital audio and enables its advertising partners to reach millions of additional Hispanic listeners across multiple devices. \n\n\"SBS has been an amazing partner in the past and we are very happy to become closer. They have strong brands and the most dynamic and innovative strategy in terms of digital audio, TargetSpot is proud to be part of that strategy. The Hispanic consumer is young and connected, and music is central t...