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HOT NEWS: PEET'S COFFEE TAKES TO THE SKIES WITH SOUTHWEST AIRLINES AS THEIR OFFICIAL INFLIGHT COFFEE PARTNER STARTING ON AUG. 13
Peet's Coffee®, the original craft coffee roaster announced a new partnership with Southwest Airlines Co.® (NYSE: LUV), as the official coffee provider on all Southwest® flights. This marks the first time Peet's has teamed up with a major U.S. airline to serve its signature coffee inflight. Starting Aug. 13, Southwest customers can savor the boldness and quality of Peet's coffee bars — on the ground and at 35,000 feet.
About this update from Southwest Airlines Company
[{"type":"text","content":"Onboard service debuts with 'Off the Grid' coffee blend","length":63,"tagName":"p","attribs":{}},{"type":"text","content":"EMERYVILLE, Calif., July 30, 2025 /PRNewswire/ -- Peet's Coffee®, the original craft coffee roaster announced a new partnership with Southwest Airlines Co.® (NYSE: LUV), as the official coffee provider on all Southwest® flights. This marks the first time Peet's has teamed up with a major U.S. airline to serve its signature coffee inflight. Starting Aug. 13, Southwest customers can savor the boldness and quality of Peet's coffee bars — on the ground and at 35,000 feet.","length":489,"tagName":"p"},{"type":"image","alt":"Southwest x Peet's Coffee","displaySize":"","headline":null,"caption":"Southwest x Peet's Coffee","className":"","disableSlideshowImg":false,"size":{"original":{"width":320,"height":400,"url":"https://media.zenfs.com/en/prnewswire.com/e4ac8b294966ad4f6db3e0369f0ba2b2"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/FeGVdfqEjUxmeaqvf388OQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTY0MDtoPTgwMDtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/e4ac8b294966ad4f6db3e0369f0ba2b2","width":320,"height":400}},"href":"https://mma.prnewswire.com/media/2740789/PEETS_COFFEE_1.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":""This is a defining moment for Peet's," said Eric Lauterbach, President & CEO of Peet's Coffee. "To be part of every Southwest flight means more than expanding our reach — it's about creating memorable coffee moments in the skies. This partnership introduces the Peet's experience to millions of new consumers as part of their daily ritual in a way that's personal and meaningful. Most importantly, it brings the rich, bold flavor of Peet's wherever their journey takes them."","length":524,"tagName":"p"},{"type":"text","content":"Apart from its dedicated cafes, Peet's is available in 25 airports served by Southwest, including Denver (DEN), Houston (HOU), and Phoenix (PHX), where Southwest has some of its largest operations. Now, customers can enjoy a superior cup from terminal to takeoff.","length":267,"tagName":"p"},{"type":"text","content":""We are enhancing our inflight experience to better serve our customers," said Tony Roach, Executive Vice President of Customer & Brand at Sout...