Business
Research Commissioned By SoundHound AI Reveals Nearly 80% Of U.S. Drivers Would Rather Order Food Via An In-Car Voice Assistant Than Wait At The Drive-Thru
In-car voice ordering is poised to transform restaurant revenue by unlocking a $63B opportunity among on-the-go consumers SANTA CLARA, Calif.--(BUSINESS
About this update from Soundhound Ai, Inc.
[{"type":"text","content":"\nIn-car voice ordering is poised to transform restaurant revenue by unlocking a $63B opportunity among on-the-go consumers\n\n SANTA CLARA, Calif.--(BUSINESS WIRE)--\nSoundHound AI, Inc. (Nasdaq: SOUN), a global leader in voice artificial intelligence, today released findings from a new study revealing that consumers are eager to order food via in-vehicle voice assistants – part of a new shift towards voice commerce. This emerging technology integrates ordering, payments, loyalty, and navigation directly into a car’s voice assistant to provide a seamless, hands-free experience powered entirely by voice.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250515041125/en/SoundHound released findings from a new study revealing that consumers are eager to order food via in-vehicle voice assistants – part of a new shift towards voice commerce.\nAccording to the independent study of U.S. drivers who use voice assistants while driving or have voice assistants available, 94% regularly place food orders while on the go, but 77% of these – almost 4 in 5 – would rather place their orders using an in-car voice assistant as part of a voice commerce transaction than wait in a traditional drive-thru line.\n\nThis signals a major opportunity for restaurants to reduce friction, improve customer satisfaction, and boost throughput. SoundHound projects that the potential revenue impact is significant, estimating that in-car voice commerce could unlock up to $63 billion in potential revenue across the industry.\n\nThe survey suggests that some consumers are growing frustrated with today’s drive-thru and app experiences, which often fall short of the speed and simplicity that they expect. Voice AI offers a safer, more convenient solution that enables them to place their orders quickly, skip the line, and engage with QSRs in a more natural way.\n\nThe appetite for in-vehicle voice ordering climbs even higher for customers that use pre-order via a restaurant app, with 84% saying they’d choose voice commerce over a mobile app interface. Indeed, 63% of all respondents see in-vehicle voice ordering as safer than traditional on-the-go purchasing methods – pointing to a clear desire for more seamless, hands-free ordering.\n\nAdditional insights from the survey include:\n\n\n82% of those who make im...