Business
Sortis Holdings Announces its Growth Fund Enters Into Deal with Happier Camper
Sortis Holdings Announces its Growth Fund Enters Into Deal with Happier Camper.
About this update from Sortis Holdings, Inc.
[{"type":"text","content":"\n Portland, Oregon, June 17, 2020 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE -- Sortis Holdings Inc. (SOHI), a Portland, Oregon-based alternative investment firm, is proud to announce the Sortis Growth Fund has made an investment into Happier Camper, Inc., a leader in the rapidly growing category of compact and flexible campers. Since launching in 2016, Happier Camper has demonstrated the ability to design, market, and build community around their products.  As part of the recently launched Sortis Growth Fund I, the targeted investment will focus on enhancing Happier Camper’s e-Commerce and Direct to Consumer platform, including a consumer financing option and a custom digital configuration tool.  The Sortis Growth Fund accelerates emerging consumer brands in the next phase of growth by providing an infusion of capital and a digital strategy to generate demand and revenue. “Happier Camper is a perfect first investment for our fund,” said Butch Bannon, Fund Manager and Principal. “The demand for their products is incredible and we are excited with the leadership’s vision and plans for the future. We view our investment as the next phase of our relationship as we’ve been working together on e-Commerce strategy for some time now.”  A challenger brand in a $20+ billion marketplace, Happier Camper brings modern utility, ease of use, and demonstrable value to outdoor activities. With vertically-integrated operations ensuring quality and control, they have been able to focus on driving market adoption into new consumer segments across a wide array of demographics. Sortis plans to showcase new models of Happier Camper RV’s in their SE Portland office. “They have the best product in the space, and they’ve got great founders with exceptional ideas. I mean… it’s like Airstream, Lego, Ikea, and Westfalia had a baby! It’s a dream!” says Adam Shearer, Fund Principal and Founder of the Pacific Northwest’s premier Shopify Plus partner WLCR.io. “All they need are the tools to maximize the opportunity, and we can’t wait to join their team and develop these tools.” “We are excited to be partnering with Sortis and WLCR.io as we enter a new phase of growth,” said Ryan Edwards, Co-Founder, Hap...