Business

AWS Powers Sony's Enterprise AI and Engagement Platforms

LAS VEGAS, December 02, 2025--At AWS re:Invent, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), today announced that Sony Group Corporation is using AWS's comprehensive set of artificial intelligence (AI) services to accelerate its enterprise use of AI and to build Sony’s Engagement Platform to create deeper connection between fans and content creators. This partnership enables Sony to deliver Kando, a Japanese term for deep emotional connection or experience, across

articleSony Group CorporationDecember 2, 20254/company/sony-group-corporation/news/aws-powers-sonys-enterprise-ai-and-engagement-platforms
AWS Powers Sony's Enterprise AI and Engagement Platforms

About this update from Sony Group Corporation

[{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":1024,"height":512,"url":"https://media.zenfs.com/en/business-wire.com/aa61d59422e15516128bbe8b0184e9b8"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/qADZ2ZsHXpPw3RaTNuMyww--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTQ4MDtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/aa61d59422e15516128bbe8b0184e9b8","width":960,"height":480},"lightbox":{"url":"https://s.yimg.com/ny/api/res/1.2/ifA91z.R4dnIZaqwMJ4PzQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTIwNDg7aD0xMDI0O2NmPXdlYnA-/https://media.zenfs.com/en/business-wire.com/aa61d59422e15516128bbe8b0184e9b8","width":1024,"height":512}},"lazy":false},{"type":"text","content":"Sony uses Amazon Bedrock AgentCore to scale agentic capability across its global workforce while maintaining enterprise-grade security","length":134,"tagName":"p","attribs":{}},{"type":"text","content":"LAS VEGAS, December 02, 2025--(BUSINESS WIRE)--At AWS re:Invent, Amazon Web Services, Inc. (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), today announced that Sony Group Corporation is using AWS's comprehensive set of artificial intelligence (AI) services to accelerate its enterprise use of AI and to build Sony’s Engagement Platform to create deeper connection between fans and content creators. This partnership enables Sony to deliver Kando, a Japanese term for deep emotional connection or experience, across Sony’s diverse business portfolio, including electronics, gaming, music, movies, and anime.","length":613,"tagName":"p"},{"type":"text","content":"Driving innovation across all business segments","length":47,"tagName":"p"},{"type":"text","content":"Since its founding, Sony has pioneered groundbreaking entertainment experiences through innovative products and services, consistently evoking Kando. Today, Sony is harnessing AWS's comprehensive set of services to empower its global employees to innovate faster and operate more efficiently, while also creating a deeper connection and engagement between fans and creators across all its operating companies.","length":413,"tagName":"p"},{"type":"text","content":"Empowering employees with secure AI and agentic technology","length":58,"tagName":"p"},{"type":"text","content":"Sony’s internal enterprise AI platform gives employees across its enti...

More updates from Sony Group Corporation

Sony Group CorporationAWSgenerative AIcontent creatorsEngagement