Business
New National Survey Results: 5 Myths About the Power of Video Training
New National Survey Results: 5 Myths About the Power of Video Training.
About this update from Sonic Foundry, Inc.
[{"type":"text","content":"\nMADISON, Wis., March 07, 2019 (GLOBE NEWSWIRE) -- Even as the popularity of video-based learning grows, many organizations have stayed on the sidelines. Sometimes it’s a distorted view of how to implement a video-training program that keeps organization leaders and training managers from turning the cameras on. When that happens, they miss out on prime opportunities to deliver skill- and knowledge-building experiences in a way that only video does best.\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\n It's against this backdrop that Sonic Foundry releases results of a national survey of employers with HR and CIO Dive’s Brand Studio about the use of video as a training tool. The survey, 5 Myths About the Power of Video Training, reveals the biggest myths about video training that create barriers to adoption, including: MYTH 1: Video won’t help them stay competitive. Just 2.4 percent using video and 4.7 percent of those with plans to use it within a year said respectively that they made the decision because of a desire to stay competitive. However according to the report, ignoring video’s potential to help an organization stand out is a costly mistake. Medical Center Leeuwarden (MCL), a large teaching hospital in the Netherlands, educates its geographically dispersed workforce with online instructional videos. When it passed an important certification by the Accreditation Commission of Top Clinical Teaching Hospitals, high praise went to its innovative video training program. “One of our shining stars during the audit was our learning management system where we manage all the (video) content. The auditors told us that the way we provide e-learning for our staff is excellent innovation,” said Dian Webbink, Innovation Coordinator, MCL.MYTH 2: Video initiatives don’t have to come from the top down to be most successful. Only 1.6 percent using video said the decision to adopt came from a leadership directive. But the report indicates that in order to truly create a successful video program, a cultural shift is required, and that is best coming from the top. According to the report, when Dell began using Mediasite to train North American and South American sales and marketing employees, the training program lead sought the buy-in of CEO Michael Dell himself. This made it possible for the...