Business
The New Sturgis Harley-Davidson Dealership Makes Sturgis Rally History with Limited-Edition Motorcycle Giveaway and First-Ever Sales on Main Street
Sonic Automotive, Inc. ("Sonic" or the "Company") (NYSE: SAH), one of the nation's largest automotive and powersports retailers, is kicking off a milestone celebration for the 85th Sturgis Motorcycle Rally with a regionwide push across all five of its Harley-Davidson dealerships in the Black Hills, including the first ever and all-new store in the city of Sturgis: Sturgis Harley-Davidson. At the center of this effort is a limited-edition motorcycle giveaway: one of just 26 custom-designed Sturgi
About this update from Sonic Automotive, Inc.
[{"type":"text","content":"Rallygoers can Purchase or Win One of 26 Exclusive Sturgis Edition Motorcycles and Join the Sturgis Harley-Davidson Founders Club","length":164,"tagName":"p","attribs":{}},{"type":"text","content":"CHARLOTTE, N.C. and STURGIS, S.D., July 22, 2025 /PRNewswire/ -- Sonic Automotive, Inc. ("Sonic" or the "Company") (NYSE: SAH), one of the nation's largest automotive and powersports retailers, is kicking off a milestone celebration for the 85th Sturgis Motorcycle Rally with a regionwide push across all five of its Harley-Davidson dealerships in the Black Hills, including the first ever and all-new store in the city of Sturgis: Sturgis Harley-Davidson. At the center of this effort is a limited-edition motorcycle giveaway: one of just 26 custom-designed Sturgis Edition Harley-Davidson motorcycles created to honor the spirit of the rally and its riders.","length":683,"tagName":"p"},{"type":"image","alt":"Sturgis Harley-Davidson Logo","displaySize":"","headline":null,"caption":"Sturgis Harley-Davidson Logo","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":249,"url":"https://media.zenfs.com/en/prnewswire.com/6c2c7ed98fb955781f0d54022bc0a74d"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/EcP1HRQPt._BLdAXAjNnFA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQzOTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/6c2c7ed98fb955781f0d54022bc0a74d","width":400,"height":249}},"href":"https://mma.prnewswire.com/media/2735374/Sonic_SturgisHD_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"This commemorative 2025 Low Rider S features an all-black design with orange pinstriping and a rally-inspired paint scheme, paying tribute to the iconic 1991 FXDB Sturgis originally designed by Willie G. Davidson. Of the 26 limited-edition Sturgis motorcycles built, several have already been sold, one was just awarded to the 2025 winner of the NASCAR Cup Series race at EchoPark Speedway, and only a handful remain, including one that will be given away to a lucky winner during Rally Week in downtown Sturgis.","length":522,"tagName":"p"},{"type":"text","content":""There's no better place on Earth to give away a bike like this than Sturgis," said Mike Maloney, Operations and Rally Manager for Black Hills Harley-Davidson. &quo...