Business
SOHM, Inc. Taps CART to Support Their Entry Into the US OTC Retail and Convenience Marketplace
SOHM, Inc. Taps CART to Support Their Entry Into the US OTC Retail and Convenience Marketplace.
About this update from Sohm, Inc.
[{"type":"text","content":"\n \n \n SOHM, Inc. Taps CART to Support Their Entry Into the US OTC Retail and Convenience Marketplace\n \n \nSOHM, Inc. Taps CART to Support Their Entry Into the US OTC Retail and Convenience Marketplace\n \n BUENA PARK, CA--(Marketwired - Feb 20, 2014) -  SOHM, Inc. (PINKSHEETS: SHMN), a generic pharmaceutical, nutraceutical and cosmeceutical manufacturing company, today announces the tie up with the Center for Advancing Retail Technology to assist in their marketing and distribution into the US OTC Retail and Convenience Marketplace.\n Shailesh Shah, president and CEO of SOHM, stated, \"CART has the marketing expertise that we were looking of as we evaluated various channel opportunities into the US OTC retail and convenience Multi National Retail Markets.\" CART will be testing various products over the next three months to determine the best product configuration product mix and distribution channels in an effort to have SOHMED™ products CART Registered for NGA status. The engagement includes test marketing, case study preparation and an on-going commitment to marketing SOHM products. SOHM views the relationship with CART as a critical strategic relationship for their OTC and nutraceutical product lines. \"CART is excited to be working with SOHM to optimize their retailer sell-through,\" said Sterling Hawkins of the Center for Advancing Retail. \"Making high quality and innovative pharmaceutical, cosmeceutical and nutraceutical private label products accessible in the retail space will be a win for stores, wholesalers and consumers alike.\"\n ABOUT SOHM, Inc.\n SOHM, Inc. is a generic pharmaceutical manufacturer that produces and markets generic drugs covering all major treatment categories. Besides generic drugs, SOHM also has manufacturing facilities for food supplements and cosmetics. The Company has global headquarters located in California, U.S., with manufacturing facilities in India. SOHM exports generic pharmaceuticals worldwide, placing a heavy focus on distribution in emerging markets in Africa, Latin America, and Southeast Asia. For more information visit the company's website at: www.sohm.com\n ABOUT CART \n The Center for Advancing Retail & Technology (http://advancingretail.org) and NGA National Grocers Association) have partnered to connect its members to the NGA Solution Center and ...