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SOBRsafe Ships Wearable Bands to Industry Experts for Validation - Final Step Prior to Commercial Sales
SOBRsure™, Fitness-style Wearable for Alcohol Monitoring, Could Revolutionize Alcohol Rehab, Fleet SafetyDENVER, CO / ACCESSWIRE / February 7, 2023 / SOBR
About this update from Sobr Safe, Inc.
[{"type":"text","content":"SOBRsure™, Fitness-style Wearable for Alcohol Monitoring, Could Revolutionize Alcohol Rehab, Fleet SafetyDENVER, CO / ACCESSWIRE / February 7, 2023 / SOBR Safe, Inc. (Nasdaq:SOBR) (SOBRsafe™ or the Company), providers of industry-leading alcohol detection solutions, today announced that it has reached the final stage of product development for its alcohol monitoring wearable SOBRsure™, shipping multiple pre-commercial units to industry experts for environmental validation. Thereafter, SOBRsafe intends to launch commercial production and sales efforts for the $875 million rehabilitation and $9.5 billion fleet & facility markets1.Leveraging a proprietary app-based reporting interface, SOBRsure provides continuous alcohol monitoring and GPS tracking, with notifications to administrators upon alcohol detection or device removal. SOBRsafe previously received an initial purchase order for 1,150 white label bands for rehabilitation use, with the intent to accelerate telehealth intervention and improve recovery rates. Contact SOBRsafe to learn more.\"This is an exciting point in our evolution, as we have rapidly transitioned our core technology from a larger stationary device to a sleek, personal wearable,\" stated SOBRsafe Chairman and CEO Dave Gandini. \"Not only does this extend SOBRsafe to new markets and user applications, it also gives us the capability to pursue the universe of licensing and integration opportunities.\"A New Era of Alcohol Safety and SupportSOBRsafe's advanced safety management technology SOBRcheck™ hygienically detects and instantaneously reports the presence of alcohol as emitted through the pores of a fingertip - no breath, blood or urine sample is required, just the touch of a finger. SOBRcheck was recently awarded the Occupational Health & Safety 2022 New Product of the Year - Safety Monitoring Devices, and has received the Child Safety Network Safe Family Seal of Approval.1In total revenue opportunity - see slide 16 of the Investor Presentation for calculations and sources.About SOBRsafe™The annual cost of alcohol abuse in the U.S. is $249 billion. Nearly half of all industrial accidents with injuries are alcohol-related, and 1-in-10 U.S. commercial drivers test positive for alcohol (the highest rate worldwide). In response, SOBRsafe™ has developed a proprietary, touch-based identity verification, alcohol d...