Business
SOBRsafe Readies for Commercial Launch with Hire of VP of Operations
Addition of Scott Bennett Significantly Enhances Internal Technology Leadership BOULDER, Colo., June 24, 2021 /PRNewswire/ -- SOBR Safe, Inc. (OTC: SOBR)
About this update from Sobr Safe, Inc.
[{"type":"text","content":"Addition of Scott Bennett Significantly Enhances Internal Technology Leadership\n\n\nBOULDER, Colo., June 24, 2021 /PRNewswire/ -- SOBR Safe, Inc. (OTC: SOBR) (SOBRsafe™ or the Company), developers of a touch-based alcohol detection and identity verification platform, today announced the hiring of Scott Bennett as the company's Vice President of Operations. With more than 20 years as a senior executive in technology-driven enterprises, Scott is uniquely qualified to lead all aspects of an emerging growth public company, with expertise across manufacturing process engineering, database architecture, interface programming and more.\n\n \n \n \n \n \n \n\n \nPrior to SOBRsafe, Scott co-founded cybersecurity firm GBprotect, and served as its COO until its successful sale to Nuspire. In addition to his technical contributions to GBprotect, Scott was also responsible for key business functions such as quality assurance, inventory management and customer service. Scott previously served as CTO/CISO of fintech businesses Catalyst Card Company and Integrated Printing Solutions.\n\"I worked with Scott for nearly three decades, and he has demonstrated himself to be a technologist and operator of the highest caliber,\" stated SOBRsafe Chairman Dave Gandini. \"Honed across multiple leadership roles, the depth and breadth of his skillset is precisely what an agile organization like SOBRsafe requires as we seek to initiate commercials sales in Q3 2021. We believe with Scott at the operational helm we are well-positioned for successful market launch and expansion.\"\nFollowed Scott, \"I am always excited by opportunities to streamline, professionalize and enhance the wide array of functions that make a company excel. Unlike many businesses at this phase, SOBRsafe already has a technology being deployed for third party pilot use. We are now refining the systems to support anticipated demand and are confident in our readiness and ability to scale.\"\nAbout SOBRsafe™ (www.sobrsafe.com) The annual cost of alcohol abuse in the U.S. is $249 billion. Nearly half of all industrial accidents with injuries are alcohol-related, and workers with an alcohol problem are 270% more likely to have an accident. In response, publicly-traded SOBRsafe™ has developed a proprietary, touch-based identity verification, alcohol detection and cloud-based reporting system...