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SOBRsafe Named a MFG Innovation Excellence Award Finalist by the Michigan Manufacturers Association
DENVER, CO / ACCESSWIRE / October 13, 2022 / SOBR Safe, Inc. (Nasdaq:SOBR) (SOBRsafe™ or the Company), providers of industry-leading alcohol screening

About this update from Sobr Safe, Inc.
[{"type":"text","content":"DENVER, CO / ACCESSWIRE / October 13, 2022 / SOBR Safe, Inc. (Nasdaq:SOBR) (SOBRsafe™ or the Company), providers of industry-leading alcohol screening solutions, today announced that it has been selected as one of three finalists for the MFG Innovation Excellence Award, presented by the Michigan Manufacturers Association (MMA). Each year, the MMA recognizes the most innovative, game-changing, groundbreaking and cutting-edge products from a Michigan industry that employs over 630,000 people and produces $102 billion in goods each year.SOBRsafe Earning Industry AccoladesThe finalists were announced on October 11, 2022. View the press conference video here (SOBRsafe Chief Revenue Officer Michael Watson is introduced at minute 30:09). Winners will be celebrated at an awards presentation on November 10, 2022.The MMA had previously described SOBRsafe as a \"Game Changer\" in the May/June 2022 edition of its MiMfg Magazine. You can view the feature on page 6 of the e-magazine.As excerpted from the article entitled \"MFG Game Changers: Fast, Clean, Accurate Alcohol Testing - with Just a Touch\",\"Featuring real-time results and data analytics, SOBRsafe immediately detects the presence of alcohol through a simple, non-invasive finger touch - no blood, no saliva, no breathing into any kind of device. These results enable employers to uniformly and objectively manage their current alcohol policy, and prevent alcohol-related catastrophes on our roads and in the workplace before they happen.\"SOBRsafe was also recently awarded the Occupational Health & Safety 2022 New Product of the Year - Safety Monitoring Devices.SOBRsafe Optimizing Product Quality, Durability and Dependability Through Michigan Manufacturing\"We're really honored that SOBRsafe has been named a finalist for the Michigan Manufacturers Association MFG Innovation Excellence Award,\" stated SOBRsafe CRO Michael Watson. \"Being recognized by the MMA means a great deal to SOBRsafe because we've made a purposeful decision to manufacture our products here in Michigan - nowhere else do you find the grit, diligence and ingenuity that you do here.\"Continued Mr. Watson, \"As a young company with a disruptive new technology, we knew we had one shot to bring to market a product of such quality, durability and dependability that buyers had no choice but to stand and take notice. The corr...