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SOBRsafe Launches Touch-Based Alcohol Monitoring Band and New Partnership with North-Star Care, Initiating a New Era of Effective Alcohol Treatment
Fitness-style alcohol monitoring wearable, SOBRsure™, could revolutionize Alcohol Use Disorder care and the $38 billion alcohol rehabilitation industryDENVER,
About this update from Sobr Safe, Inc.
[{"type":"text","content":"Fitness-style alcohol monitoring wearable, SOBRsure™, could revolutionize Alcohol Use Disorder care and the $38 billion alcohol rehabilitation industryDENVER, CO / ACCESSWIRE / July 26, 2022 / SOBR Safe, Inc. (Nasdaq:SOBR) (SOBRsafe™ or the Company), providers of game-changing alcohol monitoring solutions, today announced the launch of SOBRsure™, an alcohol monitoring band for alcohol treatment programs. SOBRsure is intended to help accelerate intervention and improve recovery rates, potentially enhancing patient quality of life and decreasing the financial burden to insurers.The band will be pioneered by North-Star Care (North-Star), an innovative virtual reality treatment platform, in a partnership agreement also announced today. The agreement calls for an initial 1,150 white label bands; North-Star intends to deploy them through the end of the year and anticipates up to 7,500 patients in the first year of the program. SOBRsafe's revenue model consists of a one-time unit purchase fee and a per user monthly subscription fee.Together, with unique touch-based and virtual reality technologies, SOBRsafe and North-Star are ushering in a new era of effective, patient-centered alcohol rehabilitation care. SOBRsure is a preventative alcohol monitoring system designed specifically for alcohol rehabilitation. The fitness-style, privacy-forward wearable alcohol monitoring band provides continuous remote reporting, geolocation and removal alerts. For the first time, patients now have a streamlined, modern solution to proactively manage and monitor their progress and goals, while telehealth professionals are provided with added insight into the optimal treatments needed - all virtually, and all in real time.\"We are thrilled to launch our wearable band for alcohol rehabilitation programs, empowering patients and physicians alike to actively and privately manage recovery goals and treatment, while also reducing overall operation and insurance costs and helping to save lives,\" said Michael Watson, Chief Revenue Officer of SOBRsafe. \"By using SOBRsure to inform patient care, our partnership with North-Star demonstrates that new technologies play a vital role in improving existing rehabilitation models, and serves as a replicable blueprint for other rehabilitators to implement technology-based solutions as well.\"Approximately 15 million Amer...