Business
SOBRsafe Launches Sales of its Alcohol Detection Wearable, SOBRsure, at www.SOBRstore.com
SOBRsure™ Could Make Our Roadways Safer, Accelerate Alcohol Recovery and Build Family TrustDENVER, CO / ACCESSWIRE / August 30, 2023 / SOBR Safe, Inc.
About this update from Sobr Safe, Inc.
[{"type":"text","content":"SOBRsure™ Could Make Our Roadways Safer, Accelerate Alcohol Recovery and Build Family TrustDENVER, CO / ACCESSWIRE / August 30, 2023 / SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™), providers of next-generation transdermal alcohol detection solutions, today announced the sales launch of its alcohol monitoring wristband, SOBRsure™ - now available for purchase at www.SOBRstore.com. With numerous potential applications, SOBRsure is initially intended for use by teen drivers and over-the-road trucking, for outpatient alcohol treatment and in establishing co-parenting confidence. \"SOBRsure literally lifts the roof on our addressable market, opening a world of potential commercial and personal use. We have orders in place and are converting backlog demand,\" stated SOBRsafe Chairman & CEO Dave Gandini. \"In addition, by successfully miniaturizing our technology for the SOBRsure wearable, we now have the ability and opportunity to license our technology for non-competitive integration around the world.\"Technology on the MoveThe SOBRsure™ wristband is a sleek, fitness-style wearable that features:Continuous, mobile alcohol monitoringGPS location trackingBand removal alertsA phone-based app for parents, administrators and telehealth professionals3-day battery lifeNo cartridge to replaceSOBRsafe's advanced alcohol safety technology hygienically detects and instantaneously reports the presence of alcohol as passively emitted through the skin - no invasive breath, blood or urine sample is required. SOBRsafe has partnered with Mothers Against Drunk Driving (MADD) to combat teen drunk driving. SOBRsafe was awarded the Occupational Health & Safety 2022 New Product of the Year - Safety Monitoring Devices, and has received the Child Safety Network Safe Family Seal of Approval.About SOBRsafe™The annual cost of alcohol abuse in the U.S. is $249 billion. Nearly half of all industrial accidents with injuries are alcohol-related, and 1-in-10 U.S. commercial drivers test positive for alcohol (the highest rate worldwide). In response, SOBRsafe™ has developed a proprietary, touch-based identity verification, alcohol detection and cloud-based reporting system. The technology is transferable across innumerable form factors, including stationary access control, personal wearables and telematics integration.A preventative solution in historically reactive ind...