Business
Snipp Interactive Launches Programs Across New Industries And Geographies As It Looks To Scale Growth
VANCOUVER, BC / ACCESSWIRE / November 9, 2020 / Snipp Interactive Inc. ("Snipp"") (TSX-V:SPN...
About this update from Snipp Interactive Inc.
[{"type":"text","content":"Snipp Interactive Launches Programs Across New Industries And Geographies As It Looks To Scale GrowthVANCOUVER, BC / ACCESSWIRE / November 9, 2020 / Snipp Interactive Inc. (\"Snipp\"\") (TSX-V:SPN)(OTC PINK:SNIPF), a global provider of digital marketing promotions, rebates and loyalty solutions, launches multiple pilot programs across diverse industries and geographies as well as engaging in late stage discussions with multiple utility companiesSnipp has launched the 3rd phase of a receipt validation program for a leading baby care product company. The first phase of this program was initiated earlier this year on a small sample of US retailers. After hitting the required performance milestones despite the pandemic, the program has been extended across the entire US market. Snipp's client is a global Fortune 50 consumer packaged goods (\"CPG\") company with over $70B USD in revenue across 65 unique brands in 10 product categories. Even though revenues for Snipp from multiple brands within this company crossed $2MM USD over the last three years, Snipp did not have a direct relationship with the company and was subcontracted via different agencies. With the success of this program the company extended a direct contracting relationship to Snipp which resulted in the Snipp platform being selected for the launch of a similar program in the Indian subcontinent earlier this month and the opening up of discussions with its global team for its roll out into selected European, Middle East and Asian markets in 2021.Snipp completed multiple pilots for different aspects of the Snipp platform for one of the top five global research firms - a new industry in which Snipp has not historically worked in. The first pilot was completed successfully in France for a global QSR client of the research firm. Snipp powered the data collection from shopper panels via its receipt validation engine. Subsequently a second data collection program was piloted in the US market for a leading Swiss multinational food and drink processing conglomerate client of the research firm. A third pilot was initiated in Columbia for an American multinational cigarette and tobacco manufacturing company. In this pilot the client implemented Snipp's reward engine for the distribution of incentives to panelists. Having successfully completed these pilots, Snipp is currently in ...