Press release
Sundial Expands into the Edible Market with Choklat Collaboration
CALGARY, AB, Nov. 9, 2020 /PRNewswire/ - Sundial Growers Inc. (NASDAQ: SNDL) ("Sundial" or the "Company"), is pleased to announce that it has entered into a
About this update from Sndl Inc.
[{"type":"text","content":"CALGARY, AB, Nov. 9, 2020 /PRNewswire/ - Sundial Growers Inc. (NASDAQ: SNDL) (\"Sundial\" or the \"Company\"), is pleased to announce that it has entered into a sales and distribution agreement (the \"Agreement\") with local company Choklat Inc. (\"Choklat\"), a Health Canada licensed chocolatier company focused on offering decadent confections with high-quality flavour. The new collaboration between the two Alberta-based companies provides Sundial the opportunity to continue to expand its product portfolio and enter the edible market.\n\nAs part of the contractual arrangement, Sundial and Choklat will launch a cannabis-infused confectionary brand, offering a selection of chocolate bars, drinking chocolate and infused sugar, all containing 10 milligrams of THC, the highest amount legal to sell in a single edible serving in Canada. Both companies expect to scale the collaboration across the country with first product targeting to be in-stores ahead of the holiday season in Alberta.\n\"We quickly understood that to expand our portfolio and enter the edible market, we needed to seek a reputable partner with tremendous expertise on craft chocolate confections,\" said Zach George, Sundial's CEO. \"This partnership allows us to further leverage our sales and distribution capabilities and infrastructure with low capital intensity. We are excited to partner with an established Alberta brand such as Choklat to provide products that will appeal to chocolate and cannabis lovers.\"\nUnder the terms of the Agreement, Choklat will produce and package the products and Sundial will use its sales and distribution infrastructure to get the product on retailers' shelves. This agreement will enable both companies to capitalize on what they do best, which is produce conventional chocolate products for Choklat and produce premium cannabis products for Sundial. \n\"For the past 12 years, Choklat has focused solely on innovation and quality and we are excited to partner with Sundial and provide our premium products to the cannabis consumer,\" said Brad Churchill, CEO of Choklat Inc. \"Sundial's national presence through their supply chain and customer relations at the provincial and retail level will allow the Choklat brand to get to market and expand over time. This is a great opportunity for two grassroots Alberta companies.\"\nChoklat has a proven t...