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Snap and Samba TV Study Demonstrate Impactful Entertainment Outcomes Across Streaming and Theatrical Releases

Analysis finds that Snapchat theatrical campaigns drove 79% incremental lift in ticket sale conversions, underscoring its role in turning exposure into outcomes for entertainment brands in a thriving marketSAN FRANCISCO, Oct. 02, 2025 (GLOBE NEWSWIRE) -- Snap Inc., creator of Snapchat, and Samba TV, a global provider of AI-driven media intelligence, today released compelling study results demonstrating Snapchat Advertising’s ability to drive measurable outcomes at scale. Amid a thriving box offi

articleSnap Inc.October 2, 20254/company/snap-inc/news/snap-and-samba-tv-study-demonstrate-impactful-entertainment-outcomes-across-streaming-and-theatrical-releases
Snap and Samba TV Study Demonstrate Impactful Entertainment Outcomes Across Streaming and Theatrical Releases

About this update from Snap Inc.

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Samba TVSnapchat Headmedia intelligenceSnap Inc.ticket salesAdvertisingentertainment