trueGold Gives "Memory" to Gold - Jewelry & Watches Now Tell Their Own Story

About this update from Smx (security Matters) Public Limited Company

[{"type":"text","content":"NEW YORK, NY AND SINGAPORE / ACCESS Newswire / July 23, 2025 / trueGold Consortium Pty Ltd, a subsidiary of SMX (Security Matters) PLC (NASDAQ:SMX), is revolutionizing the gold industry with chemical marking technology that creates a fully traceable and verifiable supply chain-from mining to the marketplace and, ultimately, into recycling. The system adds an invisible marker at the mine-site, records every hand-off on a secure digital ledger, and allows instant verification at any point in the metal's life. The result is unprecedented transparency, accountability, and the confidence for brands to meet stringent ethical-sourcing standards.Gold has always carried emotional value; now with SMX technology, it can carry verifiable truth. The SMX technology captures the whole journey in the finished gold product itself, giving brands an authentic story to tell and consumers confidence in an ethically sourced supply chain.Why an Embedded Memory with the Final Product MattersAt the gold mine and refinery, the SMX marker provides incontrovertible proof of sourcing, which can help streamline audits and regulatory filings. As the same gold moves through logistics providers, vaults, and workshops, every transfer can be both recorded digitally and verified tangibly, eliminating gaps and disputes in chain-of-custody documentation. When the metal reaches the retail brand, each finished piece would then carry a digital passport that can help substantiate ESG claims and differentiates collections in a crowded luxury market. Finally, the consumer can enjoy one-scan assurance of authenticity, recycled content, and ethical provenance-all encoded within the jewelry they wear.Rising Consumer DemandIndependent studies show that more than 70 percent of shoppers are willing to pay a premium for products whose provenance is transparent and tamper-proof:IBM Institute for Business Value surveyed 19,000 consumers across 28 countries and found 71 % would pay up to 37 % more for goods with full transparency and traceability.PwC's 2024 Voice of the Consumer Survey showed consumers globally willing to spend an average 9.7 % extra on sustainably sourced goods.The Company believes that trueGold's application of its marking technology to watches and jewelry positions it to deliver provenance-assured pieces to discerning customers.Quality, Health & Safety AssuredRe...

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