SMX Enables Fashion Brands to Address Excess Inventory, Overproduction and Verified Recycled-Content Requirements

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[{"type":"text","content":"Material-embedded identity gives materials "memory," enabling waste to become a verifiable, reusable, and valuable commodity","length":134,"tagName":"p"},{"type":"text","content":"NEW YORK, NY / ACCESS Newswire / December 30, 2025 / SMX PLC (NASDAQ:SMX; SMXWW), a global provider of material-embedded identity and digital traceability solutions, has positioned its physical-to-digital platform as a way for fashion brands to confront the structural challenges highlighted in The State of Fashion 2025 report, including excess inventory, overproduction, supply-chain inefficiency, and the growing requirement to increase and verify recycled content in products.","length":480,"tagName":"p"},{"type":"text","content":"Those challenges are often framed as operational failures or forecasting mistakes. In reality, they point to something more fundamental. Fashion and luxury have a memory problem.","length":178,"tagName":"p"},{"type":"text","content":"The materials that define premium products carry critical information long before they reach a runway or retail floor. Where they originated. How they were processed. What was blended, substituted, or recycled along the way. Yet once those materials enter global supply chains, that information begins to fade. Not because brands are careless, but because the systems meant to preserve identity were never designed for today's scale and complexity.","length":452,"tagName":"p"},{"type":"text","content":"When materials forget who they are, everything built on top of them becomes harder to manage.","length":93,"tagName":"p"},{"type":"text","content":"When Memory Breaks, Inventory Follows","length":37,"tagName":"p"},{"type":"text","content":"The most visible symptom of this failure is inventory imbalance.","length":64,"tagName":"p"},{"type":"text","content":"Fashion brands are holding excess stock while simultaneously missing demand in the products and sizes consumers actually want. Warehouses fill, margins compress under discounting, and perfectly usable inventory becomes a liability rather than an asset.","length":252,"tagName":"p"},{"type":"text","content":"This is not only a planning problem. It is a visibility problem. When materials and products lose their identity as they move through supply chains, brands lose precision. They may know how much inventory they hold, but not always what...

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