SMX Announces Expansion into Denim and Recycled-Denim to Help Fashion Brands Reduce Excess Stock and Increase Verified Recycled Content

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[{"type":"text","content":""Giving Materials Memory" enables denim to be authenticated, traced & reintroduced as a higher-value, verifiable input for reuse and recycling","length":156,"tagName":"p"},{"type":"text","content":"NEW YORK CITY, NEW YORK / ACCESS Newswire / December 30, 2025 / SMX (Security Matters) PLC (NASDAQ:SMX; SMXWW) ("SMX"), a global pioneer in material-embedded identity and digital traceability, today announced that it intends to enter the denim and recycled-denim segment in Q1 2026, extending its cotton-based material identity capabilities into one of the world's largest apparel categories.","length":406,"tagName":"p"},{"type":"text","content":"Publicly available market research estimates the global denim jeans market at approximately USD 86.66 billion in 2024, rising to USD 91.19 billion in 2025, and projecting growth to USD 121.50 billion by 2030 (CAGR ~5.9%). ² ³ ⁴","length":227,"tagName":"p"},{"type":"text","content":"Separately, industry supply-chain analysis has estimated that more than 4.5 billion pairs of jeans are sold worldwide annually ³ ⁴, underscoring denim's scale and cultural relevance across demographics.","length":206,"tagName":"p"},{"type":"text","content":"Why Denim, Why Now","length":18,"tagName":"p"},{"type":"text","content":"SMX believes that fashion brands are under increasing pressure to manage volatility in demand, minimize overproduction, and substantiate sustainability claims. McKinsey's State of Fashion 2025 report estimates that the fashion industry produced 2.5 to 5 billion items of excess stock in 2023, worth $70 billion to $140 billion.¹","length":332,"tagName":"p"},{"type":"text","content":"Denim has been reported to be central to youth and lifestyle markets, and SMX believes that denim sits at the intersection of high-volume production, premium brand positioning, and a growing consumer preference for recyclability, recycled materials, authenticity, and origin integrity.","length":285,"tagName":"p"},{"type":"text","content":"Brands face increasing pressure to raise recycled-content percentages and substantiate claims with credible, auditable data.⁵⁶ And regulators are moving toward mandatory disclosure on excess stock, recycled content and product sustainability. ⁷","length":244,"tagName":"p"},{"type":"text","content":"SMX Solution: Material-Embedded Identity for Deni...

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