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From Exclusive to Inclusive: SMX's PCT Brings the Value of Sustainable Assets to the New Age Investor
SMX is creating a pathway that invites GenX and Millennials to capture value from a sustainability market worth billions by 2030 NEW YORK, NY / ACCESS

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[{"type":"text","content":"SMX is creating a pathway that invites GenX and Millennials to capture value from a sustainability market worth billions by 2030 NEW YORK, NY / ACCESS Newswire / July 28, 2025 / For years, the sustainability space has operated more like an exclusive club than a public movement-structured by governments, corporations, and financial institutions to serve their own agendas. Tools such as carbon credits, ESG funds, and recycled material programs were introduced under the banner of democratizing environmental responsibility. In reality, they evolved into opaque, insider-driven systems-full of abstract ratings, high barriers to entry, and little room for meaningful participation from everyday people, especially younger generations.But that outdated model is starting to show its cracks-and its age. And SMX (Security Matters (NASDAQ:SMX) is capitalizing, dismantling the old sustainability playbook by combining blockchain infrastructure, asset traceability, and verified recycling into a next-generation asset: the Plastic Cycle Token (PCT).Built for interoperability with tokenization ecosystems like the Ripple platform, the PCT doesn't just stand for environmental responsibility-it authenticates it and creates a verifiable, tradable credential with tangible value in the cryptocurrency economy.This presents more than an untapped market opportunity for SMX to exploit. It's also the breakthrough that Gen X and Millennial investors have been waiting for: an ESG-linked digital asset that offers performance, transparency, and measurable environmental impact.Supported By Regulatory FrameworkThe GENIUS Act, recently signed into U.S. law by President Trump, has provided the regulatory clarity the crypto industry has been seeking for years. It delivers more than just a green light for financial innovation-it lays the legal foundation for blockchain-based verification systems to support sustainability across the entire supply chain. For SMX, it affirms what they've already built. Their core technology embeds encrypted, tamper-proof markers into physical materials like plastics, textiles, metals, and liquids. These markers create a material identity that can be tracked, audited, and monetized across its entire lifecycle.That traceability, combined with blockchain verification and AI analytics, powers the Plastic Cycle Token. Each token represents a u...
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