Business
New Eckrich Campaign Delivers the Flavor and Feeling of Home
Eckrich®, the beloved brand known for its delicious smoked sausages and deli meats, is proud to unveil its new national brand campaign: "Eckrich, the Sausage That Takes You Home." The campaign celebrates the powerful connection between food, family and the comforting flavors of home while showcasing how easy and delicious it can be to create a meal to remember.
About this update from Smithfield Foods, Inc.
[{"type":"text","content":"Smoked Sausage Brand Sparks Nostalgia with Every Bite","length":53,"tagName":"p","attribs":{}},{"type":"text","content":"SMITHFIELD, Va., April 23, 2025 /PRNewswire/ -- Eckrich®, the beloved brand known for its delicious smoked sausages and deli meats, is proud to unveil its new national brand campaign: "Eckrich, the Sausage That Takes You Home." The campaign celebrates the powerful connection between food, family and the comforting flavors of home while showcasing how easy and delicious it can be to create a meal to remember.","length":421,"tagName":"p"},{"type":"image","alt":"Eckrich, The Sausage that Takes You Home","displaySize":"","headline":null,"caption":"Eckrich, The Sausage that Takes You Home","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":223,"url":"https://media.zenfs.com/en/prnewswire.com/9d49d8bfcb4d11d01521166f8f32dbaa"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/xAkkdNgEmJAD5_TTL33B8Q--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM5MztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/9d49d8bfcb4d11d01521166f8f32dbaa","width":400,"height":223}},"href":"https://mma.prnewswire.com/media/2671258/Eckrich_Campaign.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"With over 130 years of tradition behind it, the new campaign highlights Eckrich's dedication to creating delicious, quality products that not only satisfy but bring back memories, inspire connection and gather families around the table. Through a series of humorous and relatable scenarios, the campaign aims to remind consumers that Eckrich is more than just sausage — it's a taste of home. The spots engage viewers with the notion that just one bite of an Eckrich sausage can instantly transport you home. But the real question is—which home? The answer is delightfully unexpected for the category, delivered with just the right touch of Eckrich spice.","length":662,"tagName":"p"},{"type":"text","content":""Whether it's a busy weeknight dinner, lunch on the go or a weekend gathering, Eckrich has always been part of those meaningful moments," said Angela Cheng, senior brand manager of Eckrich at Smithfield Foods. "This campaign taps into those mealtime moments we help create, showing how one bite can bring back familiar comforts and build new cherished memories."","len...