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SmartMetric Says 69% of Financial Fraud Victims Become Fearful Regarding Their Personal Financial Security While 58% Feel Rage and Anger – The Damage to Banks and Credit Card Brands Goes Far Beyond the Immediate Financial Losses From Card Fraud Even
SmartMetric Says 69% of Financial Fraud Victims Become Fearful Regarding Their Personal Financial Security While 58% Feel Rage and Anger – The Damage to Banks and Credit Card Brands Goes Far Beyond the Immediate Financial Losses From Card Fraud Even.
About this update from Smartmetric, Inc.
[{"type":"text","content":"\n\n NEW YORK, Dec. 12, 2017 (GLOBE NEWSWIRE) -- SmartMetric, Inc. (OTCQB:SMME) – When it comes to damage to Banks caused by financial fraud such as credit card theft, it goes far beyond the immediate financial loss for both the bank and the bank's card customers.\n\n \n \n \n \n \n \n \n \n \n \n \n powerful credit card protection through biometics\n \n \n \n \n \n \n \n \n\n A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/e13a0205-e1f0-4155-ad99-c3f43f0c94e2 When asked how being a fraud victim made them feel, consumers respondents (69%) said they felt fear regarding their personal financial security.  An even larger number felt frustration and annoyance (81%) while those who felt rage or anger was (58%). These figures show that the emotions surrounding financial fraud are serious and significant in the minds of the bank's customers when they become victims to fraud.  The damage to the Bank's brand and customer relationship stemming from a card fraud instance, based on these research figures, is serious.  The economic cost as a consequence for a card issuing bank when it comes to fraud can be longer lasting and more costly than the immediate losses from the fraud instance.   EFFECT ON CONSUMERSRESPONSE  Frustration or annoyance81%Fear regarding my personal financial security 69%Rage or angerSense of powerlessness or helplessness Loss of ability to trust58%54% 51%Feelings of betrayal44%Shame or embarrassment28%  Source: Identity Theft Resource Centerhttps://www.creditcards.com/credit-card-news/credit-card-security-id-theft-fraud-statistics-1276.php SmartMetric has created a biometric protected credit card that provides a safer card payment experience for card issuers' customers.  The SmartMetric credit card has an inbuilt fingerprint scanner that reads the card users fingerprint and activates the cards EMV chip as it is being inserted into a retail card reader or ATM.  Only the legitimate card holder can use the card. According to consumer research commissioned by SmartMetric 80% of card users are concerned about card fraud and identity theft.  The same research of credit card holders showed that 68% of credit card holders would pay for a biometric credit card. SmartMetric is offering its card to ...