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SmartMetric Reports Consumers Find Biometrics Used in Making Credit or Debit Card Payments Are Both Easier and Safer
SmartMetric Reports Consumers Find Biometrics Used in Making Credit or Debit Card Payments Are Both Easier and Safer.
About this update from Smartmetric, Inc.
[{"type":"text","content":"\nSmartMetric, Inc. (OTCQB: SMME) reports the top benefits associated with using biometric authentication for payments in the mind of consumers are that it eliminates the need to remember multiple passwords/PINs (50%) and perceptions that it is more secure than passwords/PINs (46%).\n\n\nNearly half of credit and debit card users say in a survey conducted by AYTM of active payments users, they perceive biometrics used in the payment process is more secure than passwords. Even more think that using biometrics to make a payment is beneficial because it does away with the need to remember multiple passwords or PINs.\n\n\nRanked in accordance with importance are the benefits consumers see in using biometrics in payments using their credit or debit card.\n\n\n\nWould eliminate the need to remember multiple passwords and PIN numbers\n\n\nIs more secure than passwords and PIN numbers because they confirm my identity\n\n\nI can’t forget/lose my authentication method\n\n\nWould mean my details and accounts are safe even if my smartphone or computer is stolen\n\n\nI can pay anywhere/anytime because the authentication method is a part of me\n\n\nBiometric authentication is easier/less of a hassle than entering a password or PIN number\n\n\nUsing biometric authentication would give me peace of mind that my payment is protected\n\n\n\nThis consumer research is in-line with consumer research commissioned by us which shows nearly 70% of card using consumers would pay for a biometric credit card because of the perceived added security that biometrics brings said today SmartMetric’s President and CEO, Chaya Hendrick.\n\n\nThere are now over 8.2 Billion credit/debit cards with a payments chip on the top of the card used to make a purchase or ATM transaction. SmartMetric biometric cards use the card users fingerprint to activate the chip used on today’s chip-based credit and debit cards. The SmartMetric® biometric in-the-card fingerprint scanner uses the card holders’ fingerprint to turn on the card based on a fingerprint scan of the card holder. As the card holder touches the fingerprint sensor the card's internal fingerprint scanner reads, matches and then turns on the card instantly.\n\n\nIn less time than it takes to reach across to insert the card in a credit or debit card reader, the card has been biometrically a...