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SmartMetric Reports 74% Of Consumers Value Security Over Rewards When Deciding Between Credit Cards
SmartMetric Reports 74% Of Consumers Value Security Over Rewards When Deciding Between Credit Cards.
About this update from Smartmetric, Inc.
[{"type":"text","content":"\nNEW YORK, July 02, 2018 (GLOBE NEWSWIRE) -- SmartMetric, Inc. (OTCQB:SMME) – From a U.S. CONSUMER PAYMENT STUDY by TSYS  “We know many consumers are concerned about card security. Although those of us in the industry recognize the security features which are in place with cards, we were interested in consumers’ perceptions and how they rank rewards compared to security. We were rather surprised at the response: 74 percent ranked security and fraud protection as their priority, with 26 percent preferring rewards.\n Shopping for a New Card: Rewards or Security 26% Ranked #1 for rewards offered 74% Ranked #1 for security and fraud protection” (1) This research is in line with our own independently commissioned research which shows 80% of a major brand's credit card holders are concerned with credit card and identity fraud, said SmartMetric’s President and CEO, Chaya Hendrick. SmartMetric commissioned an independent consumer research company to survey users of Visa credit cards in the USA.  Because of the high level of anxiety associated with the perceived vulnerability of their identity and credit card fraud, sixty eight percent (68%) said they would be willing to pay $69.95 for a biometric credit card.  That is a credit card that uses fingerprint biometrics to better secure their credit cards. SmartMetric has developed a fingerprint biometric credit card that uses the card holder's fingerprint to unlock the card as they insert the card into a retail point of sale card reader or ATM. One of the features of the biometric card developed by SmartMetric is that it has a rechargeable battery inside which in turn allows the card to be used at both standard retail card readers as well as ATM’s.  This is an important product feature since while many credit card users may infrequently use their credit card in an ATM being able to do so is important for card customers.  Discussions with leading card issuing banks has confirmed that they would not be happy issuing a credit card that did not allow their customers to be able to use it in an ATM if they chose to, said Chaya Hendrick. SmartMetric biometric cards are available to Banks in the United States through SmartMetric’s industry distributor, PROTEC.  PROTEC Secure Card (PSC) based in New Jersey, has years of exp...