Business
Head of Marketing Appointment
The Smarter Web Company PLC has appointed Jon Bird as Head of Marketing, effective immediately, following the recent acquisition of Squarebird Agency Ltd, which generated approximately £1.40 million in turnover and £1.28 million in gross profit for the year ended 30 April 2025. Bird, a co-founder of Squarebird, brings over 15 years of digital marketing experience and will oversee the company's marketing strategy, brand development, and communications to support its scaling and growth ambitions. This appointment is intended to strengthen the integration of the group's businesses and marketing capabilities. Disclaimer*
About this update from Smarter Web Company Plc
[{"type":"text","content":"\n\n18 May 2026\n \nThe Smarter Web Company PLC\n(\"The Smarter Web Company\" or the \"Company\")\nHead of Marketing Appointment\n \nThe Smarter Web Company (LSE: SWC | OTCQB: TSWCF | FRA: 3M8) is pleased to announce the appointment of Jon Bird as Head of Marketing, with immediate effect\nJon will lead the Company's marketing strategy, overseeing brand development and marketing communications, including digital marketing, PR and content across all channels, as the Company continues to scale its marketing function.\nJon joins the Company following the recent acquisition of Squarebird Agency Ltd (\"Squarebird\"), as announced on 23 February 2026. Jon co-founded Squarebird in 2015. Squarebird is a well-established and has been to date a consistently profitable web design and digital marketing agency employing over 20 full-time staff. For the financial year ended 30 April 2025, Squarebird generated turnover of approximately £1.40 million and gross profit of approximately £1.28 million, with approximately 40% of revenue recurring over the last five years (unaudited).\nFollowing the acquisition, Squarebird became a wholly owned subsidiary of The Smarter Web Company, and Jon will continue to serve as an Executive Director at Squarebird, supporting its leadership team as required.\nJon brings over 15 years' experience in digital marketing, with a strong track record in marketing strategy, brand development and integrated campaigns across sectors including finance, consulting, technology and media. He has worked with both FTSE-listed and privately owned companies, leading end-to-end marketing programmes from strategy through to execution.\nJon's appointment further strengthens the integration between the Group's operating businesses, marketing capabilities and long-term growth strategy, reflecting the increasing strategic importance of marketing, communications and brand positioning as the Company scales.\nAndrew Webley, CEO, The Smarter Web Company, commented:\n\"Jon has a strong track record of building and scaling marketing capabilities, demonstrated through both the success of Squarebird, the business he co-founded, and results achieved for its clients. Beyond his marketing expertise, Jon is an entrepreneur who shares many of the values that are important to me.\n\"As we look to scale The Smarter Web Company, ensuring peopl...