Business
Sleep Number, National Football League and the American Cancer Society Team Up to Deliver Cancer Resources during Crucial Catch
Sleep Number joins the two organizations in their annual cancer awareness and early detection initiative and introduces a new resource, “The Defender
About this update from Sleep Number Corporation
[{"type":"text","content":"\nSleep Number joins the two organizations in their annual cancer awareness and early detection initiative and introduces a new resource, “The Defender Presented by Sleep Number”\n\n\n MINNEAPOLIS--(BUSINESS WIRE)--\nToday, wellness technology leader Sleep Number Corporation (Nasdaq: SNBR) announced they are the first “Official Crucial Catch Partner of the NFL,” joining forces with the NFL and the American Cancer Society (ACS) in the fight against cancer. Crucial Catch was started by the NFL in 2009 to empower fans to take their health into their own hands through cancer screening, education and risk detection. To date, the initiative has raised over $27 million for ACS through sales of Crucial Catch branded merchandise, NFL Auction items and general fundraising.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230928576143/en/Today, wellness technology leader Sleep Number Corporation announced they are the first “Official Crucial Catch Partner of the NFL,” joining forces with the NFL and the American Cancer Society in the fight against cancer. (Graphic: Business Wire)\nSleep Number is bringing additional cancer prevention resources to the Crucial Catch program. Focused on overall health and wellbeing, the company is the presenting partner of The Defender, an online resource for fans to learn how to reduce their cancer risk and find local screening resources. Located at NFL.com/CrucialCatch, The Defender Presented by Sleep Number can also determine what type of cancer screening users need, find their local cancer screening center, schedule screening reminders, and have their cancer-related questions answered through American Cancer Society’s 24/7 chat and hotline.\n\n\nIndividuals who visit The Defender Presented by Sleep Number are asked questions about common lifestyle practices that may impact their chances of getting cancer, including sleep, diet, exercise and more. The assessment takes a few minutes to complete and provides the participant with a personalized overview of lifestyle changes to minimize cancer risks. As a thank you, upon completion of The Defender, participants will receive $20 off a Sleep Number pillow online or in stores, good today, September 28, through October 31, 2023.\n\n\nSleep Number’s involvement with both ACS and the NFL stems from a dee...