Business
3Trees Unveils Climate-Resilient Coating Solutions at Big 5 Construct Saudi, Enhancing Sustainable Building Standards in the Middle East
SKSHU Paint Co., Ltd., a leading provider of building coating solutions, showcased its latest range of high-performance, climate-adaptive products at Big 5 Construct Saudi, the Middle East's premier construction industry event. The display reflected a broader industry shift toward integrated, sustainable technologies that enhance durability, energy efficiency, and indoor environmental quality.
About this update from Skshu Paint Co., Ltd. Class A
[{"type":"text","content":"RIYADH, Saudi Arabia, Jan. 26, 2026 /PRNewswire/ -- SKSHU Paint Co., Ltd., a leading provider of building coating solutions, showcased its latest range of high-performance, climate-adaptive products at Big 5 Construct Saudi, the Middle East's premier construction industry event. The display reflected a broader industry shift toward integrated, sustainable technologies that enhance durability, energy efficiency, and indoor environmental quality.","length":452,"tagName":"p"},{"type":"image","alt":"GLOBAL NO. 1 ARCHITECTURAL ENGINEERING COATINGS (PRNewsfoto/SKSHU Paint Co., Ltd.)","displaySize":"","headline":null,"caption":"GLOBAL NO. 1 ARCHITECTURAL ENGINEERING COATINGS (PRNewsfoto/SKSHU Paint Co., Ltd.)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":196,"url":"https://media.zenfs.com/en/prnewswire.com/fb761eb31966d698ff13192482602aa2"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/s0ftfyZJOWsqq.PVaKUDbA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM0NTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/fb761eb31966d698ff13192482602aa2","width":400,"height":196}},"href":"https://mma.prnewswire.com/media/2869313/v1.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"As construction across the Gulf accelerates, developers face growing pressure to meet higher environmental and performance standards. In response, 3Trees's exhibition introduced three core solutions to address these challenges: weather-resistant stone-effect coatings, odorless interior wall paints, and radiative cooling coatings designed to reduce surface heat loads. The lineup was developed to support developers in achieving greater long-term building resilience and occupant well-being under high-heat, high-UV conditions.","length":532,"tagName":"p"},{"type":"text","content":"Visitors explored hands-on demo zones that turned technical features into real-world experiences. Thermal imaging demonstrated how radiative cooling coatings kept surfaces cooler than conventional options under the same lighting, pointing to their energy-saving potential and HVAC benefits.","length":290,"tagName":"p"},{"type":"text","content":"3Trees also highlighted its local customization capabilities, showcasing stone-textured finishes and color treatments shaped by regional design trends. These lightweight materials suit large and h...