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SiriusXM with 360L Makes Its Debut in BMW Vehicles this Summer
SiriusXM's newest generation audio entertainment platform will be available in most of the luxury brand's 2021 models NEW YORK, July 16, 2020 /PRNewswire/ --
About this update from Siriusxm Holdings Inc.
[{"type":"text","content":"SiriusXM's newest generation audio entertainment platform will be available in most of the luxury brand's 2021 models\n\n\nNEW YORK, July 16, 2020 /PRNewswire/ -- SiriusXM and BMW announced today that SiriusXM with 360L – SiriusXM's newest and most advanced audio entertainment platform – will be available to BMW customers for the first time in most of the 2021 BMW model year vehicles starting with July production.\n\n \n \n \n \n \n \n\n \nThe SiriusXM with 360L platform will be making its BMW debut in model year 2021 BMWs, including the 2 Series, 3 Series, 4 Series, 5 Series, 8 Series, X1, X3, X4, X5, X6, X7 and Z4 models. The first BMW models equipped with SiriusXM with 360L are expected to be available later this summer.\nSiriusXM with 360L combines satellite and streaming content delivery into a single, cohesive in-vehicle entertainment experience, upgrading the way the subscriber interacts with the service by providing more choice in entertainment than ever before. SiriusXM with 360L gives drivers and their passengers access to more than 10,000 hours of SiriusXM's recorded On Demand content whenever they want – including exclusive interviews, unique shows and live performances. It also delivers more live channels than ever from SiriusXM's acclaimed satellite and streaming lineup, which features an extensive selection of ad-free music, plus sports, entertainment, news and much more. SiriusXM with 360L's personalized \"For You\" recommendations and ability to search for related content also make it easier than ever for listeners to discover more of the programming they love.\nBMW vehicles that feature SiriusXM with 360L will also be equipped to receive software updates that will allow BMW owners and lessees to receive the latest features from SiriusXM. One expected future software update will enable 360L's newest feature, Personalized Stations Powered by Pandora. With Personalized Stations Powered by Pandora, drivers can create their own ad-free music stations based on the artist they are listening to, then give songs a thumbs up or thumbs down within the SiriusXM service, or even skip songs, to create their own personal channel that plays more of what they want.\n\"For almost two decades, BMW drivers have been enjoying the unique entertainment content provided by SiriusXM. In-vehicle entertainment has always been important a...