Business
SiriusXM Strikes Multi-Year Deal with Crooked Media
SXM Media becomes the exclusive advertising sales agent for "Pod Save America," "Lovett or Leave It," "Pod Save the World," and Crooked Media's expanding
About this update from Siriusxm Holdings Inc.
[{"type":"text","content":"SXM Media becomes the exclusive advertising sales agent for \"Pod Save America,\" \"Lovett or Leave It,\" \"Pod Save the World,\" and Crooked Media's expanding slate of podcasts across news, politics, entertainment and culture\nPodcasts will air on SiriusXM and all major podcasting platforms, video will be offered in the SXM App\nNEW YORK and LOS ANGELES, March 23, 2022 /PRNewswire/ -- Today SiriusXM announced a multi-platform agreement with Crooked Media, the independent progressive media company credited with some of the most popular and critically acclaimed podcasts in the U.S. and abroad. As part of the agreement, Crooked Media's top-ranked podcasts, including Pod Save America, Lovett or Leave It, and Pod Save the World, will join the SiriusXM network through the 2024 election cycle and beyond.\n\n \n \n \n \n \n \n\n \nThe agreement gives SXM Media, the advertising sales arm of Sirius XM Holdings Inc., exclusive global ad sales rights to Crooked Media's extensive lineup of podcasts starting in May. SXM Media also gains sales and sponsorship rights to digital video, social media, and live events produced by Crooked Media. Since 2017, Crooked Media has launched over 25 podcasts and podcast series, including Pod Save America, Keep It, and Wind of Change, and has amassed over 25 awards. Today, Crooked Media's slate of podcasts generate over 21 million monthly downloads. Per Edison Research, SXM Media is the #1 U.S. podcast advertising network in weekly listener reach.\nSiriusXM is expected to use its multi-platform scale to reach an even larger audience for the voices of Crooked Media's podcasts, including listeners of SiriusXM radio channels, whose paid subscribers total more than 32 million. Crooked Media will retain editorial control of its podcasts and, as a result of this new agreement, is anticipated to expand its network of podcasts over the next three years, as well as further invest in the development, distribution and marketing of its existing podcasts.\nSiriusXM will also distribute both audio and video content from Crooked Media's podcasts on SiriusXM, including on its radio platform and the SXM App. The Crooked Media podcasts join a growing, diverse lineup of political and entertainment programming available across SiriusXM.\n\"We started Crooked to create space for better conversations about politics, culture and ...