Business
SiriusXM Media Becomes Exclusive Audio Advertising Representative for YouTube in the United States
SiriusXM (NASDAQ: SIRI) today announced a new audio advertising partnership with Google that connects YouTube to one of the largest audio advertising platforms in North America. The agreement makes SiriusXM Media, the advertising group representing SiriusXM, Pandora, and expansive Streaming and Podcast Networks, the exclusive advertising representative of YouTube audio advertising inventory in the U.S. This will provide advertisers access to guaranteed impressions at scale for the first time, ba
About this update from Siriusxm Holdings Inc.
[{"type":"text","content":"YouTube, Home of The World's Number One Podcast Platform and a Leading Music Service, Chooses Audio Ad Powerhouse SiriusXM Media as Its Exclusive Audio Sales Representative in the U.S.","length":188,"tagName":"p","attribs":{}},{"type":"text","content":"New Deal Cements SiriusXM's Leadership In Powering The Largest Ad-Supported Audio Ecosystem And Gives Brands Exclusive Access To YouTube's Audio-First Inventory ","length":168,"tagName":"p","attribs":{}},{"type":"text","content":"NEW YORK, April 22, 2026 /PRNewswire/ -- SiriusXM (NASDAQ: SIRI) today announced a new audio advertising partnership with Google that connects YouTube to one of the largest audio advertising platforms in North America. The agreement makes SiriusXM Media, the advertising group representing SiriusXM, Pandora, and expansive Streaming and Podcast Networks, the exclusive advertising representative of YouTube audio advertising inventory in the U.S. This will provide advertisers access to guaranteed impressions at scale for the first time, backed by similar sophisticated targeting and measurement as YouTube's ecosystem.","length":624,"tagName":"p"},{"type":"image","alt":"(PRNewsfoto/Sirius XM Holdings Inc.)","displaySize":"","headline":null,"caption":"(PRNewsfoto/Sirius XM Holdings Inc.)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":107,"url":"https://media.zenfs.com/en/prnewswire.com/3c32fc9dd074e45562618b22ec112c9b"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/lU5URFNIDLslKdKLlLXRoQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTE4OQ--/https://media.zenfs.com/en/prnewswire.com/3c32fc9dd074e45562618b22ec112c9b","width":400,"height":107}},"href":"https://mma.prnewswire.com/media/2270156/SiriusXM_2023_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":""Audio is one of the most powerful mediums for listeners, creators, and advertisers alike, and at SiriusXM Media, we're proud to be at the forefront helping brands harness that impact at scale," said Scott Walker, SiriusXM's Chief Advertising Revenue Officer. "By partnering with YouTube, a true leader in ad-supported content consumption, we're uniting our unique skillset with their audience, creating an unparalleled opportunity for marketers and creators to grow their businesses."","length":517,"tagName":"p"},...