Business
SiriusXM and Audio Up Inc. Enter Into Creative and Strategic Agreement to Develop New Original Scripted Podcasts and Audio Entertainment Concepts
Audio Up Completes $12 Million Fundraising Effort - Current Round Led by SiriusXM NEW YORK and LOS ANGELES, Oct. 11, 2021 /PRNewswire/ -- SiriusXM Holdings
About this update from Siriusxm Holdings Inc.
[{"type":"text","content":"Audio Up Completes $12 Million Fundraising Effort - Current Round Led by SiriusXM\n\n\nNEW YORK and LOS ANGELES, Oct. 11, 2021 /PRNewswire/ -- SiriusXM Holdings Inc. (NASDAQ: SIRI), the leading audio entertainment company in North America, announced today that its subsidiary, Sirius XM Radio Inc., has entered into a new creative programming and strategic agreement with Audio Up, an innovative podcast and audio entertainment production studio.\n\nUnder the agreement, Audio Up is expected to create new original scripted podcasts for SiriusXM and its owned audio platforms - which include the SXM App, Pandora, and Stitcher - while also collaborating with SiriusXM to develop new audio entertainment concepts and forge new promotional and distribution synergies across SiriusXM properties, furthering SiriusXM's place as a leader in podcast hosting, production, distribution, analytics, and monetization. \nThe agreement gives SiriusXM an exclusive \"first-look\" co-production option for new Audio Up original podcast concepts, with accompanying options for exclusive distribution across SiriusXM properties, as well as exclusive rights to manage and sell advertising inventory and sponsorship in connection with any podcast produced for SiriusXM through its SXM Media combined sales organization. \nIn addition, Audio Up announced today that it has completed a $12 million Series B funding round led by SiriusXM. Andrew Moss, SiriusXM's Senior Vice President, Business Affairs and Programming Operations, has also joined the Board of Directors of Audio Up.\nAudio Up, established in 2020 by Jared Gutstadt, creator of the Jingle Punks creative music agency and Adweek's 2020 Podcast Innovator and Producer of the Year, is a podcast content production studio that has built a slate of distinctive, original scripted audio entertainment featuring marquee names across music (Machine Gun Kelly, 24kGoldn, Miranda Lambert, Nelly), Hollywood (Anthony Anderson, Garrett Hedlund, Jason Alexander, Gary Busey), publishing (James Ellroy, Stephen King), and more.\n\nForthcoming new Audio Up original podcast series include The Playboy Interview, which presents teleplay-type reenactments of some of the most iconic Playboy Interview conversations in history, featuring Taye Diggs as Muhammad Ali, Rosanna Arquette as Betty Friedan, Gina Gershon as Oriana Fallaci, among othe...