Business
SiriusXM and AAA Club Alliance Team Up to Deliver Special Benefit to Drivers
First agreement between SiriusXM and a regional AAA Club delivers complimentary three-month SiriusXM subscriptions to eligible vehicle owners through AAA car
About this update from Siriusxm Holdings Inc.
[{"type":"text","content":"First agreement between SiriusXM and a regional AAA Club delivers complimentary three-month SiriusXM subscriptions to eligible vehicle owners through AAA car care centers and affiliated independently-owned service shops\n\n\nNEW YORK, Dec. 13, 2021 /PRNewswire/ -- SiriusXM and AAA Club Alliance (ACA), the third largest AAA club in the nation that serves more than six million members, today announced a new agreement that allows ACA's affiliated shops and car care centers to offer their eligible customers a three-month trial subscription to SiriusXM. This marks the first agreement of its kind between SiriusXM and a regional AAA Club. \n\n \n \n \n \n \n \n\n \nAAA Club Alliance shops that enroll in the SiriusXM Service Lane for Shops Program can offer a complimentary three-month SiriusXM Platinum Plan subscription to eligible customers with a factory installed SiriusXM radio in their car. This enables the customer to listen to SiriusXM on the radio in their vehicle, and also via the SXM App when they are not in the car. Those customers who do not have a vehicle with a factory-installed SiriusXM radio may still be eligible to receive a complimentary three-month SiriusXM Streaming Platinum subscription, which will allow them to listen on the SXM App. \nAAA Club Alliance owns and operates 89 car care centers and services over 30,000 members and customers each month. ACA is also affiliated with over 400 independently owned and operated auto service and repair shops within its defined region, which spans 13 mid-Atlantic and mid-west states, plus Washington D.C.\n\"We are thrilled to promote this offer from SiriusXM and look forward to its success,\" said Craig Sumerel, President of AAA Car Care.\n\"We are very excited to welcome AAA Club Alliance to our Service Lane for Shops Program and for Club Alliance to become the first participating regional AAA Club,\" said Gail Berger, Senior Vice President, Automotive Remarketing for SiriusXM. \"AAA Club Alliance has a very large territory in the mid-Atlantic and Midwest, and eligible customers bringing their vehicle in for maintenance can now enjoy all that SiriusXM has to offer inside their vehicle and out of it.\" \nThe SiriusXM Platinum Plan delivers to consumers SiriusXM's full lineup of varied content, plus access to SiriusXM outside their vehicles on the SXM App. SiriusXM Streaming Plat...