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Sirius XM : SiriusXM Media and AdsWizz Expand Relationship with LiveRamp to Power Scalable Audience Targeting and Campaign Measurement in Digital Audio
Sirius XM : SiriusXM Media and AdsWizz Expand Relationship with LiveRamp to Power Scalable Audience Targeting and Campaign Measurement in Digital
About this update from Siriusxm Holdings Inc.
[{"type":"text","content":"\n SiriusXM Media and AdsWizz Expand Relationship with LiveRamp to Power Scalable Audience Targeting and Campaign Measurement in Digital Audio\n \n \n May 28, 2026 9:00am EDT Download as PDF\n Upgraded identity solution enables addressable programmatic audio and multi-ID interoperability at scale\n May 28 - Today, SiriusXM Media and AdsWizz announced an expanded agreement with LiveRamp (NYSE: RAMP) to power scalable identity solutions across programmatic audio, giving advertisers and publishers a new solution for addressable audience targeting and advanced campaign measurement. With this agreement, SiriusXM Media and AdsWizz become one of the largest audio advertising ecosystems to work with LiveRamp, bringing scaled access to authenticated audio audiences.\n \n \n Through the integration of LiveRamp's Authenticated Traffic Solution (ATS), SiriusXM Media will enable advertisers to use RampID (LiveRamp's durable, interoperable identifier, currently available across SiriusXM Media's streaming and podcast inventory) alongside other identifiers. Now, advertisers can more precisely match addressable listeners across streaming inventory, including Pandora, with multi-ID compatibility, resulting in improved match rates, more effective optimization, and better ROI. This solution can enhance targeting and measurement across devices, and support greater cross-platform consistency for advertisers.\n \n \n On the publisher side, AdsWizz can help audio publishers earn more from their inventory while improving measurement and multi-ID compatibility. Historically, unaddressable impressions often returned lower CPMs and fill rates, limiting yield strategies. AdsWizz's integration with LiveRamp advances identity from pass-through to activation. Now, AdsWizz publishers in the U.S. with an Authenticated Traffic Solution integration can increase programmatic sell-through and increase the value of their inventory while gaining insights that drive better optimization and higher monetization. With RampID's ecosystem scale and interoperability with all major DSPs, buyers can activate more seamlessly, allowing identity signals to move more easily across programmatic partners.\n \n \n \"Premium audio environments generate powerful intent signals, but have historically remained disconnected from media activation and transaction-level measurement,\" said S...