Sinclair Launches Redesigned Company Website

About this update from Sinclair, Inc.

[{"type":"text","content":"\nImmersive User Experience Brings Sinclair’s Diversified Assets to Life in Metaverse-Inspired Site, Reflecting Company’s Innovative Commitment to Content and Technology\n\n HUNT VALLEY, Md.--(BUSINESS WIRE)--\nSinclair Broadcast Group (Nasdaq: SBGI) today announced the launch of the company’s redesigned, future-forward corporate website www.sbgi.net.\n\nWith an immersive, modern design and focus on the user experience, Sinclair’s full business offerings and assets come to life in the new website experience, which reflects Sinclair’s innovative commitment to content and technology. The site was built entirely in-house using Sinclair and Compulse’s development and graphics teams.\n\nLucy Rutishauser, Sinclair’s EVP and CFO served as the project’s executive sponsor and developed the overarching strategy and tone for the site, along with Chief Marketing Officer, John Zeigler. Together, they challenged the team to think outside the box to build the Sinclair ‘world.’\n\nCommenting on the site redesign Rutishauser said, “When we began this process several months ago, we knew we wanted to build a site that reflected Sinclair’s creative spirit and history of innovation and leadership. But we also wanted a site that was unique, dynamic, highlighted our diversification and growth, generated positive emotions, was easy to navigate, and compelled the user to explore and learn more about us. Our in-house creative, corporate graphics design team and Compulse’s amazing development team worked incredibly hard to bring the vision to life. They embraced the values that drive Sinclair - forward-thinking, creativity and innovation. They made us proud today, and we are excited to have built a corporate website unlike any other; one that invites those who love to challenge the status quo to interact with us.”\n\nThe complete redesign features cutting-edge web technologies and frameworks, 3-D graphics with a responsive design, and spatial audio to provide an immersive* user experience. The new site highlights Sinclair’s pillars of growth - marketing services, multi-platform content, data distribution, and community and interactivity - and the core businesses of news and sports, along with a redesigned talent recruitment section and a new investor relations section with more robust information and ESG commentary.\n\n“Our goal was to create an experienc...

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