Business
Sinclair, CAST.ERA, SK Telecom and Hyundai Mobis Show Live, In-Vehicle NextGen Broadcast Automotive Services
Demo highlighted enhanced geo-targeting capabilities, infotainment, and real-time emergency information HUNT VALLEY, Md.--(BUSINESS WIRE)-- Sinclair
About this update from Sinclair, Inc.
[{"type":"text","content":"\nDemo highlighted enhanced geo-targeting capabilities, infotainment, and real-time emergency information\n\n HUNT VALLEY, Md.--(BUSINESS WIRE)--\nSinclair Broadcast Group, Inc. (Nasdaq: SBGI), today announced that the company has completed a live, in-vehicle, demonstration of the practical application of NextGen Broadcast (ATSC 3.0) automotive services.\n\nThe demonstration, a shared effort between Sinclair/ONE Media 3.0, Hyundai Mobis, one of the world’s largest automotive parts and services companies, and CAST.ERA, a joint venture between Sinclair and SK Telecom, the largest mobile operator in Korea, is available to view at: https://youtu.be/GFTleaPY2kg.\n\nThe demo, which took place in Arlington, VA on December 22, showcased the synergy between NextGen Broadcast and 5G, highlighting in-vehicle video entertainment with enhanced geo-targeting capabilities, including location based targeted ad insertions. The Wi-Fi gateway functionality of the Mobis product allows a ‘bring your own device’ connected device capability to all seats in the vehicle.\n\nThe live feed was delivered directly to the vehicle, a Hyundai Palisade, through ATSC 3.0-enabled spectrum from WIAV, Sinclair’s local broadcast station in Washington, DC. and SK Telecom’s Media Edge Platform. SK Telecom’s Media Edge Platform enhances operational efficiency through virtualization of the broadcast air chain and enables easy application of new services like mobile streaming over 5G networks and location-based targeted ads.\n\nThe demonstration was the first collaboration under the recently executed Memorandum of Understanding between Hyundai Mobis and Sinclair, to partner on the development and implementation of NextGen Broadcast-enabled automotive business models in both Korea and the United States. The Arlington collaboration expands Sinclair’s coordination with the Korean market and commitment to bringing enhanced mobile services to the United States.\n\nMark Aitken, President of ONE Media 3.0, noted, “This achievement demonstrates Datacasting as one of the critical designed-in ‘Mobile First’ features of the NextGen Broadcast standard. As we build out our national wireless IP data distribution network, it is easy to see that the use cases of the automotive sector are centrally aligned with the efficient nature of a broadcast enabled data distribution platform. This ...