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Sinclair Broadcast Group’s “Sinclair Cares: Summer Hunger Relief” Initiative In Partnership with Feeding America® Wins Two Anthem Awards
Awards Recognize Sinclair’s Social Impact Work for Community Engagement and Fundraising BALTIMORE--(BUSINESS WIRE)-- Sinclair Broadcast Group today announced
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[{"type":"text","content":"\nAwards Recognize Sinclair’s Social Impact Work for Community Engagement and Fundraising\n\n BALTIMORE--(BUSINESS WIRE)--\nSinclair Broadcast Group today announced Sinclair Cares: Summer Hunger Relief, a 2022 fundraising campaign to help provide meals to children and families across the U.S. in partnership with Feeding America®, has won two Silver Anthem Awards.\n\nThe Anthem Awards honor purpose and mission-driven work from people, companies and organizations worldwide. Sinclair Cares was honored with Silver Awards in the following categories:\n\n\nHumanitarian Action & Services Partnership or Collaboration Community Engagement\n\n\nHumanitarian Action & Services Partnership or Collaboration Fundraising\n\n\nThrough financial contributions to Feeding America, donations from viewers provided nearly 2 million meals to children and families, with funds going directly to the Feeding America food banks in the donor’s local community. The campaign ran throughout June and July, the months that are often the most challenging for the families of 22 million children who rely on schools for their meals and struggle to put food on the table in summer.\n\nIn addition to viewer support, Sinclair Cares: Summer Hunger Relief was supported by a $25,000 donation from Sinclair as well as public service campaigns airing across the company’s television stations and properties. Several television stations and Sinclair’s corporate leadership team also volunteered at local Feeding America network food banks.\n\nThe National Desk (TND) and Sinclair’s local content centers, in partnership with Feeding America, produced news content, spotlighting ways to help kids stay nourished and healthy throughout the summer months.\n\n“When we established Sinclair Cares in 2020, our goal was to tap into the strength of Sinclair to uplift organizations and inspire audiences and employees to make a positive impact in their communities. We are continually inspired by our local communities who come together time and again to help those in need,” said Rob Weisbord, Chief Operating Officer and President of Broadcast. “We are thrilled our Sinclair Cares summer hunger relief campaign, and the beneficial work done by Feeding America, has been recognized by the Anthem Awards committee.”\n\n“We are incredibly proud of the collaboration with Sinclair Broadcast Group and the im...