Business
Sinclair Broadcast Group Teams Up With American Red Cross and Other Blood Collection Centers Nationally, Urging Viewers to Participate in Blood Donation Efforts
“Sinclair Cares: Roll Up Your Sleeves” Aims to Increase the Nation’s Blood Supply, Assisting Americans in Need of Blood Donations BALTIMORE--(BUSINESS
About this update from Sinclair, Inc.
[{"type":"text","content":"\n“Sinclair Cares: Roll Up Your Sleeves” Aims to Increase the Nation’s Blood Supply, Assisting Americans in Need of Blood Donations\n\n BALTIMORE--(BUSINESS WIRE)--\nSinclair Broadcast Group (Nasdaq: SBGI) today announced the company’s “Sinclair Cares: Roll Up Your Sleeves” campaign in partnership with American Red Cross. The campaign urges Sinclair viewers to help increase U.S. blood supplies by making a blood donation appointment, volunteering time, or providing financial contributions for the cause. The “Sinclair Cares: Roll Up Your Sleeves” campaign kicked off today, which is World Blood Donor Day, and runs through July 23.\n\nDuring the pandemic, many Americans have stepped up to help fellow neighbors in numerous ways, including donating blood. However, as hospitals recover from the effects of delayed surgeries and deferred care due to COVID-19, demand for blood products has rapidly increased beyond pre-pandemic levels resulting in a severe blood shortage. The Red Cross is working aggressively to meet the increased demand but needs the support of the public to ensure patients in hospitals awaiting life changing procedures have access to the blood products they need.\n\n“As Americans slowly recover from the unprecedented events of the last year, it’s important our local communities keep in mind that the need for blood donations never stops,” said Sinclair President and CEO Chris Ripley. “Working in tandem with the American Red Cross and other blood collection centers, Sinclair will use its media outlets to encourage communities around the nation to help end the current blood shortage so that their fellow citizens receive the medical care they desperately need. For the millions who rely on blood donations, it’s critical that we create awareness to our audiences on how anyone can help in the cause to increase blood supplies.”\n\nIn 2020, the “Sinclair Cares: Roll Up Your Sleeves” campaign successfully led to approximately 2,000 units of blood collected. Following last year’s campaign, even more appointments were set up by individuals to donate blood.\n\nIn addition to highlighting the campaign on local news outlets, other Sinclair owned media outlets including Bally Sports Networks, Marquee Sports Network, Tennis Channel, Stadium, and digital channels will be participating. Sinclair encourages viewers to take part in donation ...