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Sinclair Broadcast Group and The National Alliance on Mental Illness (NAMI) Launch Sinclair Cares: Mental Health Support + Hope
Partnership to Encourage Mental Health Awareness BALTIMORE & ARLINGTON, Va.--(BUSINESS WIRE)-- Sinclair Broadcast Group today announced the company will
About this update from Sinclair, Inc.
[{"type":"text","content":"\nPartnership to Encourage Mental Health Awareness\n\n BALTIMORE & ARLINGTON, Va.--(BUSINESS WIRE)--\nSinclair Broadcast Group today announced the company will partner with The National Alliance on Mental Illness (NAMI) to launch Sinclair Cares: Mental Health Support + Hope, a campaign to encourage mental health awareness, with a focus on young adults. The campaign will begin on March 6 and run throughout the month.\n\nNAMI is the nation’s largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness through advocacy, education, support and public awareness.\n\nSinclair Cares: Mental Health Support + Hope will be supported through public service campaigns across Sinclair’s television stations and Tennis Channel network.\n\nThe National Desk (TND) and Sinclair’s local content centers, in partnership with NAMI, will be producing content to air within stations’ newscasts, while helping to connect viewers with local NAMI affiliates for resources and information.\n\nIn addition, Sinclair will produce a Town Hall special, hosted by Liz Bonis, WKRC Health Reporter, with information on mental health awareness, to air across Sinclair’s television stations and stream on their respective sites.\n\nSinclair stations will also feature interviews with NAMI Chief Medical Officer Ken Duckworth, M.D., author of “You Are Not Alone: The NAMI Guide to Navigating Mental Health ― With Advice from Experts and Wisdom from Real People and Families.”\n\n“A recent study conducted by NAMI found 1 in 4 teens have been diagnosed with a mental health condition. Our hope is by opening the dialogue around mental health, we can challenge assumptions and eradicate the stigma of seeking help, potentially saving lives,” said Rob Weisbord, Chief Operating Officer and President of Broadcast.\n\n“A mental health crisis that was already at alarming levels, particularly among young people, has been compounded by the COVID-19 pandemic,” said NAMI CEO Daniel H. Gillison, Jr. “NAMI is grateful to partners like Sinclair Broadcast Group that will help raise awareness on a national scale around issues like the importance of getting care early in life.”\n\nVisit https://sinclaircares.com/ for more information.\n\nAbout Sinclair Cares:\n\nSinclair Cares utilizes the strength of Sinclair Broadcast Group’...