Business
Sinclair Broadcast Group and Feeding America® Provided 1.78 Million Meals to Children Through “Sinclair Cares: Summer Hunger Relief” Initiative
BALTIMORE & CHICAGO--(BUSINESS WIRE)-- This summer, Sinclair Broadcast Group partnered with Feeding America® to launch Sinclair Cares: Summer Hunger Relief,
About this update from Sinclair, Inc.
[{"type":"text","content":"\n \n\n BALTIMORE & CHICAGO--(BUSINESS WIRE)--\nThis summer, Sinclair Broadcast Group partnered with Feeding America® to launch Sinclair Cares: Summer Hunger Relief, a fundraising campaign to help provide meals to children and families across the U.S.\n\nThe campaign ran throughout June and July, the months that are often the most challenging for the families of 22 million children struggling to put food on the table and relying on schools for their meals.\n\nThrough financial contributions to Feeding America, donations from viewers provided 1.78 million meals to children and families, with funds going directly to the Feeding America food bank in the donor’s local community.\n\nSinclair Cares: Summer Hunger Relief was supported by a $25,000 donation from Sinclair as well as public service campaigns across the company’s 185 owned and/or operated television stations, Bally Sports regional sports networks, Tennis Channel, and Marquee.\n\nThe National Desk (TND) and Sinclair’s local newsrooms produced content in partnership with Feeding America which aired within the newscasts, spotlighting ways to help kids stay nourished and healthy throughout the summer.\n\nIn addition to the individual donations received from viewers across the country, Sinclair Cares: Summer Hunger Relief received a $100,000 donation from Sandy Sansing Dealerships via WEAR, Sinclair’s station in Pensacola, to help feed the children of the Gulf Coast of Florida.\n\n“As a result of the generous donations from our viewers, Feeding America was able to help bridge the gap through the summer months and provide 1.78 million meals. We are proud of how quickly our local communities came together to help families in need,” said Rob Weisbord, Chief Operations Officer and President of Broadcast.\n\n“The summer is an especially difficult time for many families with children facing food insecurity. In addition, rising food and gas prices have stretched already limited budgets for so many,” said Jennifer Polk, Chief Marketing and Digital Experience Officer at Feeding America. “This campaign and support could not have come at a better time. We are incredibly proud of the partnership with Sinclair Broadcast Group and their stations across the country raising awareness, funds, and support for food banks serving neighbors in need.”\n\nFor more about Feeding America and their nati...